Building a team full of talented people is vital to us. Leading on from the successes we have had with paid placement students we wanted to create a website that shows what we can offer with our academy. We knew this was an opportunity to try some new things and have some fun with it.
Running with the circus theme we created four 3D animated low-poly circus characters to help deliver our key messaging. Each character has the potential to be a fully formed circus performer but just needs some help to bring the best out of them.
We set about using interesting transitions between the pages, nice typography and some bright colours. The fact that this project is for us, rather than a client lets us push the boat out and experiment with some techniques that you wouldn’t usually get away with or risk.
One of the main challenges of the site, which took up quite a lot of our time, was the best way of displaying the 3D animations that worked on all devices. In the end, we used Canvas to power the sprites behind it delivering different files and sizes depending on what device you’re on. A mobile user isn’t going to need large, high-res animations on a smaller screen. This helps with overall file size giving a smoother experience.