An immersive website to support the documentary film release of ‘Mission Control: The Unsung Heroes of
Apollo’, made by Uk-based production company Haviland Digital.
The objectives were to grow Mission Control’s audience by targeting space fanatics, build up anticipation for the film release, drive users to purchase merchandise and the film on the itunes Store, create a rich multimedia experience and to give visitors a flavour of the film.
Traffic to the merchandise site has dramatically increased since the launch and the site continues to drive traffic to itunes, supporting ‘Mission Control’ in reaching its #2 spot on the US itunes documentary charts.
Top Archive footage was used as background video through the site to evoke a sense of wonder and nostalgia
Middle The Astronauts behind the Apollo missions are presented on designed pages that reinforce the theme of the site
Bottom WEBGL interactive content was created to enable visitors to explore mission control