Mis­sion Con­trol

Web Designer - - Discovering Design -

mis­sion­con­trol.movie

An im­mer­sive web­site to sup­port the doc­u­men­tary film re­lease of ‘Mis­sion Con­trol: The Un­sung Heroes of

Apollo’, made by Uk-based pro­duc­tion com­pany Hav­i­land Dig­i­tal.

The ob­jec­tives were to grow Mis­sion Con­trol’s au­di­ence by tar­get­ing space fa­nat­ics, build up an­tic­i­pa­tion for the film re­lease, drive users to pur­chase mer­chan­dise and the film on the itunes Store, cre­ate a rich mul­ti­me­dia ex­pe­ri­ence and to give vis­i­tors a flavour of the film.

Traf­fic to the mer­chan­dise site has dra­mat­i­cally in­creased since the launch and the site con­tin­ues to drive traf­fic to itunes, sup­port­ing ‘Mis­sion Con­trol’ in reach­ing its #2 spot on the US itunes doc­u­men­tary charts.

Top Ar­chive footage was used as back­ground video through the site to evoke a sense of won­der and nos­tal­gia

Mid­dle The As­tro­nauts be­hind the Apollo mis­sions are pre­sented on de­signed pages that re­in­force the theme of the site

Bot­tom WEBGL in­ter­ac­tive con­tent was cre­ated to en­able vis­i­tors to ex­plore mis­sion con­trol

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