Web Designer - - Discovering Design -

A sub­scrip­tion-based web­site for the UK’S lead­ing lux­ury prop­erty jour­nal. De­signed by the founders, the orig­i­nal Primeresi web­site used Word­press, a theme, and a stag­ger­ing num­ber of plug­ins, with the sub­scrip­tion func­tion­al­ity han­dled by an old, out­dated plugin.

Although it had served them well dur­ing the busi­ness’s early stages, the Primeresi site had now grown to over 400 sub­scribers, with the un­for­tu­nate con­se­quence be­ing that the per­for­mance and user ex­pe­ri­ence of this orig­i­nal site were no longer de­liv­er­ing what a pay­ing sub­scriber would ex­pect.

FX de­signed and built a new site, of­fer­ing a unique sub­scriber ex­pe­ri­ence with a vast set of new fea­tures. Im­prove­ments to the site have in­creased gross sub­scriber rev­enue by 128.8 per cent in the month fol­low­ing launch. New sub­scribers were also up 266 per cent, while av­er­age rev­enue per sub­scriber jumped 75.3 per cent.

Left It was vi­tal that the re­design of the Prime Resi site looked equally strik­ing on ev­ery de­vice it would be ac­cessed with

Bot­tom Well-cho­sen com­ple­men­tary fonts and a colour and image pal­ette de­liv­ers a new ex­pe­ri­ence for sub­scribers

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