A subscription-based website for the UK’S leading luxury property journal. Designed by the founders, the original Primeresi website used Wordpress, a theme, and a staggering number of plugins, with the subscription functionality handled by an old, outdated plugin.
Although it had served them well during the business’s early stages, the Primeresi site had now grown to over 400 subscribers, with the unfortunate consequence being that the performance and user experience of this original site were no longer delivering what a paying subscriber would expect.
FX designed and built a new site, offering a unique subscriber experience with a vast set of new features. Improvements to the site have increased gross subscriber revenue by 128.8 per cent in the month following launch. New subscribers were also up 266 per cent, while average revenue per subscriber jumped 75.3 per cent.
Left It was vital that the redesign of the Prime Resi site looked equally striking on every device it would be accessed with
Bottom Well-chosen complementary fonts and a colour and image palette delivers a new experience for subscribers