Worn tyres end lives — Nokian Tyres and Vianor wanted to change that. The hypothesis was that improving drivers’ awareness of the condition of their tyres, and their impact on the safety of their loved ones, should decrease road accidents, and increase brand awareness and tyre sales.
Through research, validation and testing, Futurice designed an IOT service — Snapskan — that would automatically measure the condition of the tyres, then offer the driver the option of accessing the data, while supplying information about the impact of tyre condition on passenger safety and the option to purchase new tyres. Snapskan uses 3D scanning technology, machine vision and the newest web technologies to measure tread depth and tyre safety. A busy Q-park garage in Helsinki served as the staging ground for the pilot. The results obtained proved that people are willing to buy tyres in conjunction with the Snapskan measurement. Snapskan also provided Nokian Tyres with a new channel for sales outside the market served by tyre storage facilities.
“Adobe software is still used, but we use mostly the newer generation UX/UI focused tools such as Sketch, Invision, Zeplin, Principle, Sigma, Proto.io, to name a few. We try to complement the design work with useful collaboration tools such as Abstract or Realtimeboard. We also have quite an extensive ‘physical’ toolkit that we always make use of in projects — anything from the Lean Service Creation canvases to the IOT Service Kit — all of which we have shared under open licenses ” Mikko Heikelä Technology Director
The Snapskan service provides drivers with a new level of safety and Nokian Tyres with a new sales channel
Snapskan uses the latest web technologies to monitor tyre tread depth and safety