Fin­nair and Fi­navia

fin­nair.com and fi­navia.fi/en

Web Designer - - Defining the Future -

We re­cently went live with a new ar­tic­u­la­tion of the com­pany and our val­ues, and we’re pretty proud of it, al­though it was quite a jour­ney get­ting there. In a com­pany like ours where ev­ery­one’s view mat­ters, and is taken se­ri­ously, it’s a tricky thing to sum­marise our­selves in a sin­gle web­site. But it’s su­per-im­por­tant to us to present the best of who we are and what we do, as well as our cul­ture John Oswald Global Prin­ci­pal of the Ad­vi­sory Team

In an in­dus­try-first at­tempt to en­hance the cus­tomer ex­pe­ri­ence us­ing bio­met­rics, Fu­turice worked with Fin­nair and Fi­navia — Helsinki

Air­port’s op­er­at­ing body — to build and test a fa­cial recog­ni­tion sys­tem for ‘hands free’ check-in.

The team used fea­ture-based fa­cial recog­ni­tion tech­nol­ogy, which turns fa­cial im­ages into un­trace­able bio­met­ric IDS, en­abling the sys­tem to iden­tify reg­is­tered pas­sen­gers on-the-go without hav­ing to store their im­ages.

In a com­pet­i­tive en­vi­ron­ment like avi­a­tion, safe trav­el­ling, com­fort­able air­craft and good on­board ser­vice are taken for granted by the pas­sen­gers. To gain a com­pet­i­tive ad­van­tage, a ser­vice provider must fur­ther en­hance the cus­tomer ex­pe­ri­ence in un­prece­dented ways, through in­no­va­tive in­ter­ac­tions and data se­cu­rity.

The sys­tem was used for a time-boxed pi­lot project at Helsinki Air­port. By test­ing the new sys­tem with real pas­sen­gers, the team proved that it has the po­ten­tial to re­ju­ve­nate the en­tire de­par­ture ex­pe­ri­ence and pro­vided in­for­ma­tion on the use of this so­lu­tion for other en­vi­ron­ments with large cus­tomer flows and tight se­cu­rity needs.

Also, the pi­lot project pos­i­tively im­pacts the brand im­age of Fin­nair and Fi­navia, help­ing them to be per­ceived as cus­tomer ex­pe­ri­ence cham­pi­ons and pi­o­neers of new tech­nolo­gies.

En­hanc­ing the cus­tomer ex­pe­ri­ence of check-in was a key aim of the project

Fin­nair, Fi­navia and Fu­turice ex­per­i­mented with ground-break­ing tech­nol­ogy which has the po­ten­tial to re­ju­ve­nate the en­tire de­par­ture ex­pe­ri­ence.

Us­ing bio­met­ric IDS be­gins with a fa­cial im­age that is then used to fa­cil­i­tate the pas­sen­ger’s hands-free check-in.

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