Web Designer - - lollipop gild -

“I think the big­gest chal­lenge dur­ing the process of de­vel­op­ment with this project was trans­lat­ing what was in my head for all the dif­fer­ent lay­ers in the de­sign,” laughs a re­flec­tive Kelly Gedvi­las. “Then de­scrib­ing how I wanted them to in­ter­act with each other, which if you ask any de­signer to trans­late what’s in their head into de­vel­oper lingo and you’ll of­ten get some­thing to­tally dif­fer­ent.” It’s a valid point hon­estly made, with that bridg­ing of the de­sign and de­vel­op­ment di­vide prov­ing prob­lem­atic for most dig­i­tal projects. Thank­fully for the pro­duc­tion of drip­, the team wasn’t build­ing a sprawl­ing, com­plex, crit­i­cal web app that would de­mand ex­ces­sive cod­ing. The de­vel­op­ment phase was much more about ro­bustly bring­ing life to the fron­tend de­sign el­e­ments, while en­sur­ing con­sis­tency of per­for­mance across de­vices. “With that, I of­ten thought, ‘OK, how can I make this eas­ier for both par­ties to un­der­stand and learn from, what ex­actly can’t be done from a de­vel­oper stand­point and what can we come up with in­stead so that the in­tegrity of the de­sign and user ex­pe­ri­ence is still just as im­pact­ful?’ The key is keep­ing the bal­ance of what can­not be achieved through cod­ing road­blocks and sup­ple­ment­ing what will be the big­gest and coolest im­pact for the cus­tomer.”

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