Fos­ter mum, 24, is the new Cap­tain Birds Eye

Western Daily Press - - News - ZASHA WHITE­WAY-WILKIN­SON zasha.white­way­wilkin­son@reach­plc.com

AFOSTER mother from Glouces­ter has landed one of the most iconic roles in Bri­tish ad­ver­tis­ing – as the new Cap­tain Birds Eye.

The face of the fa­mous fish-fin­ger brand has un­til now been the do­main of bearded men.

But 24-year-old Char­lotte CarterDunn has be­come the first wo­man to don the cap­tain’s hat.

The char­ac­ter is one of the longestrun­ning in the food ad­ver­tis­ing world, first ap­pear­ing on Bri­tish tele­vi­sion in 1967.

‘Cap­tain Char­lotte’, who looks af­ter two chil­dren, de­feated 500 other peo­ple who en­tered a com­pe­ti­tion run by Birds Eye and Ice­land to find a new cap­tain.

Judges were im­pressed with the time and ef­fort it took to cre­ate her en­try photo, where she did an im­pres­sive im­per­son­ation of the fa­mous sea­farer, as well as for her in­sight­ful frozen food tips.

Her top tips in­cluded us­ing frozen veg­eta­bles, split­ting your freezer into sec­tions and buy­ing frozen bar­be­cue food.

She said: “Frozen foods can be just as de­li­cious as their fresh coun­ter­parts. I use a lot of frozen veg­eta­bles in cook­ing and no­tice no dif­fer­ence in terms of taste or tex­ture - plus you can take the amount you need and it saves throw­ing away veg that’s go­ing off.

“I freeze any leftovers from meals and at the end of the month I make ‘if­fits’ for din­ner - If it’s there, eat it! This means sav­ing money, re­duc­ing food waste and mak­ing more room in my freezer for the next shop.”

Speak­ing about win­ning the op­por­tu­nity to be the new Cap­tain Birds Eye, Char­lotte said: “I’m de­lighted to have won the com­pe­ti­tion and can’t be­lieve I will be re­plac­ing the iconic Cap­tain Birds Eye on packs – it’s all very sur­real.”

Ice­land and Birds Eye, two lead­ing brands in frozen food, launched the com­pe­ti­tion to pro­mote the ben­e­fits of frozen food and help fam­i­lies make their money go fur­ther. New re­search com­mis­sioned by the two frozen food giants re­cently re­vealed the ex­tent of food waste in the UK, with over £188 mil­lion wasted na­tion­wide ev­ery week.

Steve Chal­louma, UK gen­eral man­ager at Birds Eye, said: “We’re ex­cited to be tem­po­rar­ily re­plac­ing our iconic Cap­tain with Char­lotte, who is a real cham­pion of the ben­e­fits of us­ing your freezer more.”

Richard Walker, man­ag­ing direc­tor at Ice­land, said: “We’re de­lighted to be fea­tur­ing a real cus­tomer on packs of fish fin­gers to be sold in our stores, reach­ing fam­i­lies at din­ner ta­bles across the UK.”

Ac­tor John Hewer, with his fa­mous sil­ver beard, held the role of Cap­tain Birds Eye from 1967 un­til he re­tired in 1998.

The frozen food brand hit the head­lines in 2018 for re­plac­ing the cap­tain with a younger and ‘sex­ier’ model, Ital­ian ac­tor Ric­cardo Acerbi.

I can’t be­lieve I will be re­plac­ing the iconic Cap­tain Birds Eye on

packs – it’s sur­real CHAR­LOTTE CARTER-DUNN

Char­lotte Carter-Dunn who is the new face of Birds Eye; above right, John Hewer held the role of Cap­tain Birds Eye from 1967 un­til 1998

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