Fash­ion house Gucci ditches fur

Western Mail - - NEWS -

GUCCI has be­come the lat­est fash­ion house to elim­i­nate fur from its col­lec­tions, start­ing with the spring-sum­mer 2018 sea­son.

The Hu­mane So­ci­ety, which sup­ports the fur-free al­liance among fash­ion houses, said the Ital­ian de­signer’s an­nounce­ment was a “game-changer”, in­volv­ing “per­haps the big­gest fur-free re­tailer an­nounce­ment world­wide to date”.

Gucci chief ex­ec­u­tive Marco Biz­zarri said the brand would no longer use animal fur, be­gin­ning with the menswear col­lec­tion to be pre­viewed in Jan­uary and wom­enswear in Fe­bru­ary.

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