What Hi-Fi (UK) - - Classic Kit -

Choose any su­perla­tive you like – it ap­plies to the Ap­ple iphone. At a stroke, Ap­ple re­de­fined the con­cept of the mo­bile phone, re­cal­i­brated con­sumers’ ex­pec­ta­tions, and forced any num­ber of ven­er­a­ble and suc­cess­ful brands to rip up their blue­prints and start again.

In terms of func­tion­al­ity, de­sign, er­gonomics and per­for­mance, it set a stan­dard to which ri­vals (such as they are with iphone’s 44 per cent mar­ket share) must as­pire to. It’s a camera, a mu­sic player and a por­tal to the sum to­tal of hu­man knowl­edge, which can also be used to make calls. If it isn’t al­ready, it will come to be seen as a wa­ter­shed mo­ment in tech­nol­ogy.

“Ap­ple re­de­fined the con­cept of the mo­bile phone and re­cal­i­brated con­sumers’ ex­pec­ta­tions” Ap­ple iphone

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