2006 APPLE IPHONE
Choose any superlative you like – it applies to the Apple iphone. At a stroke, Apple redefined the concept of the mobile phone, recalibrated consumers’ expectations, and forced any number of venerable and successful brands to rip up their blueprints and start again.
In terms of functionality, design, ergonomics and performance, it set a standard to which rivals (such as they are with iphone’s 44 per cent market share) must aspire to. It’s a camera, a music player and a portal to the sum total of human knowledge, which can also be used to make calls. If it isn’t already, it will come to be seen as a watershed moment in technology.
“Apple redefined the concept of the mobile phone and recalibrated consumers’ expectations” Apple iphone