T e Voice of Naimt a c orus of ençi­neer­inç

What Hi-Fi (UK) - - Feature -

Roy Ge­orge, Naim’s tech­ni­cal direc­tor, has been at the com­pany since 1985. It’s his job to en­sure that Naim prod­ucts stay true to Julian Vereker’s vi­sion. Ôthe Naim sound in­vokes an emo­tional con­nec­tion in the lis­tener, as live mu­sic does. The de­sign re­sults in sci­en­tific ac­cu­racy, but that isn’t our pri­mary goal. Ôthere’s no magic bul­let to pro­duce the Naim sound no spe­cial sin­gle in­gre­di­ent. It’s down to a team of ded­i­cated, ex­pe­ri­enced and in­no­va­tive R D en­gi­neers. We iden­tify the weak­est parts of the de­sign, find a so­lu­tion and then move on to the next weak­est part. As the prob­lems get solved, the prod­uct sounds more and more like Naim. Ôwe’re ruth­lessly hon­est in the lis­ten­ing room – of­ten, based on a lis­ten­ing test, weeks of work have to be un­wound from the de­sign and con­signed to ex­pe­ri­ence. ÔWE know and un­der­stand what we’re try­ing to achieve. It’s al­ways been our pur­pose to touch the lis­tener – and that con­sis­tency of ap­proach is what gives all our prod­ucts the Naim sound.õ

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