REAL HI-FI FOR THE 21ST CENTURY
As NA2 approaches its Opth birthday, we look back to its roots and ahead to its future and, indeed, the future of hi-fi
echnology moves at a fearsome pace, but some things never change. The core goal for any hi-fi component is to get as close as possible to the original performance. It should sonically disappear, so that the music can do its Kob – making the hairs on your neck stand on end.
When NAD entered the hi-fi arena in 1972, established in -ondon by industry veteran Dr. .artin -. Borish, the electronic giants of the day had lost sight of that goal. They were engaged in a battle of one-upmanship that had seen the development of unnecessary frills wrapped up in impenetrable marketing Kargon. This small British firm set out to show them how it should be done.
Seven years later, it all clicked. In 1979, NAD released the 3020, an unassuming-looking integrated amplifier that became the making of the brand.
Where other amplifiers added, the 3020 stripped back. Bk·rn Erik Edvardsen, NAD’S director of advanced development, believed that each unnecessary feature adds cost and complexity to the circuits, and creates a potential accuracy-harming obstacle for the audio signal to avoid. By removing them, you straighten the signal path and reduce the chance of it being distorted. The sound remains truer to the original recording.
Although the 3020 was rated at 20 watts, NAD’S version of 20 watts is very different to that of other hi-fi firms. Thanks to its innovative high-voltage, high-current output stage, it could, for a short time, deliver 40 watts into 8ohms, 8 watts into 4ohms and 72 watts into 2ohms – and was thus more than
Tcapable of driving the most challenging hi-fi speakers of the day. Rather than settle for the laboratory tests that most used, NAD insisted on testing with real-world speakers – a far more rigorous test of the 3020’s capability.
So while it looked simple, there was plenty going on under the 3020’s hood. It redefined what was possible for an c80 amplifier, wowing the hi-fi press with its warm and articulate delivery and capturing the imagination of the audiophile community. It took on the Japanese giants and won, going on to sell over a million units.
PER'0R.ANCE, VA-UE, SI.P-ICIT:
The 3020 cemented NAD’S approach to hi-fi. Everything it now creates is guided by three core qualities: performance, value and simplicity. It invests more in the components that make a difference to how its products sound, innovates in ways that genuinely enhance delivery and architects to keep the signal pure, always aiming to put on a knock-out performance at a great price. It’s win-win-win for the discerning hi-fi fan who values audio quality over flashiness, and who wants the most accurate sound achievable at their budget.
)I-'I '0R RI()T N0W
NAD is as committed to class-leading sound quality as it’s ever been, but it recognises that your audio kit now lives alongside and integrates with all sorts of other devices: conventional components, yes, but also TVS, smartphones and your internet connection.
That’s why it builds hi-fi amplifiers with USB ports, TV inputs and Wi-'i (although those amps can also make the most of a good vinyl pressing), and its why an increasing range of NAD products are managed by its operating system, Blu0s.
Blu0s is one of the most powerful pieces of technology at NAD’S disposal. It’s the platform that controls a number of NAD’S products, and it sits at the heart of sister brand Bluesound – a range of 24-bit hi-res, high-end wireless multiroom products. Crucially, it lets all these components talk together.
-et’s say you’ve already got an NAD hi-fi with Blu0s in your lounge. Blu0s lets you add other NAD and Bluesound devices to any room, expanding your hi-fi across your home. It isn’t a collection of barely related devices, either: the shared platform allows devices to work in harmony, with the same core functionality, the same control app, and shared integration with almost every makor music streaming service. It’s multi-room audio with system-wide support for hi-res music – and an obsession with sound quality.
What’s more, Blu0s is one of the few modern multi-room music platforms that supports standards such as Control4 and Crestron. It means you can put real hi-fi right at the heart of your smart home.
.odern technology doesn’t mean fast-tracked obsolescence, though. NAD builds kit that can be upgraded to stay ahead of the curve. )eard of .2A? Think slimmed-down file-si[es but with better-than-cd sound quality and you’re on to what .2A is all about. This is the format that takes studio master quality music and packs it in a file that’s compact enough to be downloaded or streamed, and every NAD device with Blu0s can play it, thanks to a recent software update.
What about those itches that software updates alone can’t scratch? That’s where .DC (.odular Design Construction) comes in.
NAD’S .Dc-equipped products have modules that can be upgraded to support new hardware standards. This, combined with Blu0s, means there’s practically no way you’ll miss out on the next big thing in music tech.
In short, NAD makes real hi-fi for the 21st century: undimmed performance, exceptional value and the right technology to furnish you with the purest music now – and in the future.
I Y$ c ++ É È + ( ÉÊ + $ $$ +Ê + $+ ÊÈ É &
The .12 digital preamp DAC can now take advantage of a Blu0s-enabled .DC plug-in