PER­FEC­TION THROUGH REIN­VEN­TION

Bow­ers & Wilkins has been rein­vent­ing hi-fi in pur­suit of True Sound for 50 years. Its lat­est in­no­va­tions are its great­est yet

What Hi-Fi (UK) - - Feature -

It’s the dawn of a new era for Bow­ers & Wilkins. The ground-break­ing tech­nol­ogy in the cel­e­brated 800 Se­ries Di­a­mond (pic­tured left) is the cul­mi­na­tion of 50 years of in­ten­sive re­search and de­vel­op­ment.

In its search for sonic per­fec­tion, B&W knew it had to push the bound­aries again. For the first time in its his­tory, it’s bid farewell to Kevlar - the iconic yel­low cone ma­te­rial used in its midrange driv­ers since 1974 – and in its place is Con­tin­uum, a com­pos­ite cone that prom­ises a more open and neu­tral-sound­ing midrange.

But rein­vent­ing it­self and re­think­ing suc­cess­ful tech­nolo­gies in pur­suit of pro­duc­ing the best speaker pos­si­ble has al­ways been the driv­ing force be­hind B&W.

Bow­ers & Wilkins started life in Wor­thing, West Sus­sex, where founder John Bow­ers crafted the P1 loud­speaker in 1966. Since then, Bow­ers’ vi­sion and com­mit­ment for achiev­ing ‘True Sound’ - the most faith­ful, nat­u­ral per­for­mance from speak­ers with near-to-zero dis­tor­tion – led the com­pany to de­velop some of the most in­no­va­tive and ex­cit­ing prod­ucts in the in­dus­try.

Bow­ers was in­stru­men­tal in estab­lish­ing the Steyn­ing Re­search Es­tab­lish­ment - also known as the Univer­sity of Sound - where re­searchers freely ex­per­i­ment with new tech­nolo­gies. It’s given rise to pop­u­lar, iconic prod­ucts such as the Nau­tilus and the Zeppelin.

Ev­ery tech­no­log­i­cal land­mark has been trick­led down from the flag­ships and in­cor­po­rated in some form across B&W’S range of prod­ucts, lead­ing to a shared acous­tic sig­na­ture that de­fines its class-lead­ing per­for­mance. And that’s the story of the com­pany: for­ever push­ing the tech­nol­ogy en­ve­lope, then bring­ing its in­no­va­tions to beau­ti­ful prod­ucts to suit any wal­let and lis­ten­ing en­vi­ron­ment. True Sound for ev­ery­one, ev­ery­where.

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