PERFECTION THROUGH REINVENTION
Bowers & Wilkins has been reinventing hi-fi in pursuit of True Sound for 50 years. Its latest innovations are its greatest yet
It’s the dawn of a new era for Bowers & Wilkins. The ground-breaking technology in the celebrated 800 Series Diamond (pictured left) is the culmination of 50 years of intensive research and development.
In its search for sonic perfection, B&W knew it had to push the boundaries again. For the first time in its history, it’s bid farewell to Kevlar - the iconic yellow cone material used in its midrange drivers since 1974 – and in its place is Continuum, a composite cone that promises a more open and neutral-sounding midrange.
But reinventing itself and rethinking successful technologies in pursuit of producing the best speaker possible has always been the driving force behind B&W.
Bowers & Wilkins started life in Worthing, West Sussex, where founder John Bowers crafted the P1 loudspeaker in 1966. Since then, Bowers’ vision and commitment for achieving ‘True Sound’ - the most faithful, natural performance from speakers with near-to-zero distortion – led the company to develop some of the most innovative and exciting products in the industry.
Bowers was instrumental in establishing the Steyning Research Establishment - also known as the University of Sound - where researchers freely experiment with new technologies. It’s given rise to popular, iconic products such as the Nautilus and the Zeppelin.
Every technological landmark has been trickled down from the flagships and incorporated in some form across B&W’S range of products, leading to a shared acoustic signature that defines its class-leading performance. And that’s the story of the company: forever pushing the technology envelope, then bringing its innovations to beautiful products to suit any wallet and listening environment. True Sound for everyone, everywhere.