After it launched in 2008, it didn’t take long to realise Spotify was going to change the way we listened to music forever. By offering free (with ads) access to a streamable library of millions of songs, Spotify undermined a business model that had been in place since music began.
The option of ‘Premium’ membership, which improved sound quality and deleted the interruption of adverts, made more sense – but either way, the fundamental proposition of access to a planet’s-worth of music without having to store it proved irresistible.
By March 2016, Spotify had claimed 30 million paying users, inspired a slew of imitators and opened up an ongoing philosophical conversation about the value of music and the remuneration musicians might realistically expect for their work.
“It didn’t take long to realise that Spotify would change the way we listen to music” Spotify