2014 NAIM MU-SO
“Naim invented a product, inspired many imitators and raised its profile no end” Naim Mu-so
New ground can be broken only once, and so it was that Naim – venerable Salisbury doyen of ‘real’ hi-fi – established the wireless speaker as ‘real’ hi-fi. And, at the same time, it established a market for £1000 wireless speakers where none had existed beforehand. If your product is available in John Lewis and Apple stores, at precisely no discount whatsoever, you know you’ve conquered the mainstream. By refusing to compromise – in the quality of materials and components, on the functionality and aesthetic of design – and by treating the (previously relatively low-rent) wireless speaker market with the same seriousness brought to bear on its more traditional products, Naim at a stroke invented a product category, inspired any number of imitators and raised its profile no end.