2014 NAIM MU-SO

What Hi-Fi (UK) - - Classic Kit -

“Naim in­vented a prod­uct, in­spired many im­i­ta­tors and raised its pro­file no end” Naim Mu-so

New ground can be bro­ken only once, and so it was that Naim – ven­er­a­ble Salisbury doyen of ‘real’ hi-fi – es­tab­lished the wire­less speaker as ‘real’ hi-fi. And, at the same time, it es­tab­lished a mar­ket for £1000 wire­less speak­ers where none had ex­isted be­fore­hand. If your prod­uct is avail­able in John Lewis and Ap­ple stores, at pre­cisely no dis­count what­so­ever, you know you’ve con­quered the main­stream. By re­fus­ing to com­pro­mise – in the qual­ity of ma­te­ri­als and com­po­nents, on the func­tion­al­ity and aes­thetic of de­sign – and by treat­ing the (pre­vi­ously rel­a­tively low-rent) wire­less speaker mar­ket with the same se­ri­ous­ness brought to bear on its more tra­di­tional prod­ucts, Naim at a stroke in­vented a prod­uct cat­e­gory, in­spired any num­ber of im­i­ta­tors and raised its pro­file no end.

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