What you want, how you want, when you want – that’s a good idea
Simon Lucas, editor Imagine, for a moment, you’ve had a really good idea. An idea that’s not only good, in fact, but an idea that’s marketable. Feeling pretty pleased with yourself, right? I know I would be. The trouble with an idea that’s good and marketable, of course, is that other people will recognise it as such – and immediately they’ve done so, they’ll try to horn in on your action. Luckily for us, as consumers rather than inventors of home entertainment equipment, the slew of variations on that initial good idea can mean only one thing: greater choice and improved performance. That’s two things, actually, but you take my point. And it’s a point made absolutely crystal clear by this issue’s test of seven wireless Bluetooth speakers from just £100 (p32) – when you have the likes of Bose, Cambridge, JBL and Libratone scrapping for your money, it’s better to ignore the question of who’s imitating whom and just revel in the sort of quality such a modest outlay buys these days. And to try really hard to have a good idea.