As the January sales begin, we show you how to bag a bargain at one of the capital’s top stores.
There’s nothing that creates a shopping frenzy as much as a big red sign that reads ‘Sales’. As London’s shop windows are filled with sales signs, it means it’s the time of year to grab a bargain. Make the most of the discounts that many London stores have on offer, which are up to 75 per cent off and extend to designer names.
London’s sales provoke bargain hunters to come out in their masses. Super-keen shoppers camp outside larger department stores, and the crowds can be as busy as the London Underground during rush hour. Even though many sales will have begun on Boxing Day, do not fear − you can still turn up in January. While average sizes might be harder to find, the discounts will be steeper.
If you thought sales were dull, think again. The Harrods sale is a glamorous affair: a celebrity, who arrives in a horse-drawn carriage, opens the store. Previous years have included Eva Longoria, Jerry Hall and Florence Welch, who performed with her band Florence + The Machine.
For designer goods at a heavily reduced price, head to department stores from John Lewis to House Of Fraser. Westfield London and Westfield Stratford City have more than 500 stores taking part. As for Selfridges, it is always trying to find playful ways to encourage visitors to spend just that little bit more. In 2007, its posters proclaimed ‘I shop, therefore I am’, and last year they said ‘I didn’t find it, it found me’.
So, before you go out on your odyssey, we have a few tips: if you are unsure about an item, ask about the returns policy. Most crucially, if you see something you like, pick it up, as it may have gone when you come back for it. Happy shopping!
A visit to the January sales is the perfect way to bag a bargain. Kohinoor Sahota gets ready to shop until she drops.
MARKETS Alfie’s Antique Market
A bustling indoor market that is great for antiques, vintage and collectables, which are both decorative and unusual. Tue-Sat 10am- 6pm. www.alfiesantiques.com. 13-25 Church St, NW8 8DT. T: 020-7723 6066. C4. Station: Marylebone/ Edgware Rd.
This long-running market, which started in 1855, is great for antique, vintage and secondhand treasures. Sells china, silver, furniture and glassware. A must-visit for collectors. Fri 6am-1pm. www.bermondseysquare.co.uk. Bermondsey Sq, SE1 4QB. F11. Station: London Bridge.
A popular weekend destination for lovers of good food. Find the best-quality meat, cheeses, breads and pastries, fish, vegetables, dairy and deli produce and wines. Wed-Thur 10am-5pm; Fri 10am- 6pm; Sat 8am-5pm. www.borough market.org.uk. 8 Southwark St, SE1 1TL. T: 020-7407 1002. F10. Station: London Bridge.
A street market, home to vintage shops and a larger stall on the weekend. Sun 9am-5pm. www.visitbricklane.org. Brick Lane, E1 6PU. T: 020-7364 1717. Off map. Station: Aldgate East.
Spread over several sites with tiny shops and stalls selling everything from retro clothes to antiques, music, handmade jewellery and more. Some shops daily 10am- 6pm. www.camden-market.org. Chalk Farm Rd, NW1 8AF. T: 020-7485 5511/5255. Off map. Station: Camden Town.
A little 18th-century arcade filled with 200 dealers. Wed, Thur (book market only) & Sat. www.camdenpassageislington.co.uk. Camden Passage, N1 8EE. Off map. Station: Angel.
Columbia Road Flower Market
Crowded market stalls and vintage boutiques. Great for horticultural enthusiasts. Sun 8am-3pm. Columbia Rd, E2 7RG. www.columbiaroad.info. Off map. Station: Bethnal Green.
Grays Antique Market
Corridors with more than 200 dealers selling everything from artefacts to vintage clothes. Mon-Fri 10am- 6pm; Sat 11am-5pm. www.grays antiques.com. 58 Davies St & 1-7 Davies Mews, W1K 5AB. T: 020-7629 7034. D6. Station: Bond St.
A charming covered market, with quirky stalls and shops selling fresh produce and antiques. The market aims to promote independent shops and traders. Some shops open daily; market Mon-Sun 10am-5.30pm. www.greenwich market.net. Church St, SE10 9HY. T: 020- 8269 5096. Off map. Station: Greenwich.
Hampstead Antique & Craft Emporium
A market that is packed with one-off, rare furniture, paintings and Art Deco collectables, plus handcrafted wooden toys and even fossils. Open Tue-Fri 10.30am-5.30pm; Sat 10am- 6pm; Sun 11am-5pm. www.hampsteadantique emporium.co.uk. 12 Heath St, NW3 6TE. T: 020-7794 3297. Off map. Station: Hampstead.
11-12 Carnaby St, W1F 9PQ. www.webuilt-thiscity.com.
Old Spitalfields Market
Indoor market with shops and stalls (Sun), as well as eateries and antiques ( Thur). Mon-Fri 10am-5pm; Sun 9am-5pm. www.visitspitalfields.com. Brushfield St, E1 6AA. Off map. Station: Liverpool St.
Portobello Road Market
Every Sat this market specialises in antiques and curios. Shops open Mon-Wed 9am- 6pm; Thur 9am-1pm; Fri-Sat 9am-7pm. www.portobello market.org. Around Portobello Rd, W11 1AN. Off map. Station: Ladbroke Grove/Notting Hill.
Real Food Market
Delicious street food with an emphasis on ethical production, offering a range of different cuisines from around the world. Fri noon- 8pm; Sat 11am8pm; Sun noon- 6pm. www.real foodfestival.co.uk. Behind Royal Festival Hall, Belvedere Rd, SE1 8XX. E8. Station: Waterloo.
MAJOR STORES Debenhams
Fashion, homewares and accessories in store inc Jasper Conran and John Rocha. The store underwent a £25 million renovation last year. Open Mon-Wed 9.30am-8pm; Thur-Sat 9.30am9pm; Sun noon- 6.30pm. www.debenhams.com. 334-348 Oxford St, W1C 1JG. T: 0844-561 6161. D6. Station: Oxford Circus.
Fashion department store filled with top designer names, with a wide selection of lingerie, hats, accessories, cosmetics, menswear and a new shoe department, which was opened in the summer. Check for opening hours. www.fenwick.co.uk. 63 New Bond St, W1S 1RQ. T: 020-7629 9161.
Station: Bond St.
Fortnum & Mason
Famous British company, established in 1707, with its Food Hall plus fashion, gifts and antiques departments, and the wonderful Diamond Jubilee Tea Salon. Open Mon-Sat 10am-9pm; Sun noon- 6pm. www.fortnumandmason.com. 181 Piccadilly, W1A 1ER. T: 0845- 300 1707. E7. Station: Piccadilly Circus.
One of the world’s biggest toy shops, selling everything from soft toys to aeroplanes. There are plenty of free kids’ events inside the store and demonstrations with toys. Open Mon-Wed 10am-8pm; Thur & Fri 10am-9pm; Sat 9.30am-9pm; Sun noon- 6pm. www.hamleys.com. 188-196 Regent St, W1B 5BT. T: 0871-704 1977. D7. Station: Oxford Circus.
The famous department store with Edwardian food and meat halls, fashion departments, cosmetics, sports floor, spa and myriad bars and restaurants. Look out for the pop-up restaurant, Stelle Di Stelle, which offers Italian cuisine from a different Michelin-starred chef each month (p. 55). Open Mon-Sat 10am- 8pm; Sun 11.30am6pm. www.harrods.com. 87-135 Brompton Rd, SW1X 7XL. T: 020-7730 1234. F5. Station: Knightsbridge.
House Of Fraser
Mid-range designer brands and exclusive collections, which range from fashion and beauty to electricals and home products. Please check for opening hours (multiple locations around London). www.houseoffraser.com. 318 Oxford St, W1C 1HF. T: 0844- 800 3752. D6. Station: Oxford Circus.
Experience a range of services from leading Makeup Artists, Nail Technicians and Fragrance Experts inside the unique avant-garde beauty boutique located at the heart of Covent Garden. Discover 70 square metres dedicated entirely to the world of CHANEL fragrance and beauty, with exclusive previews of the latest beauty trends direct from CHANEL.
Head to Tom Ford on Sloane Street for classic designs (p. 51)
There are seven floors filled with famous British fashion labels, homewares and iconic brands. Outstanding Beauty Halls and British goodies in the food hall. Open Mon-Wed, Fri-Sat 9.30am-8pm; Thur 9.30am-9pm; Sun noon- 6pm. www.johnlewis.com. 300 Oxford St, W1A 1EX. T: 020-7629 7711. D6. Station: Oxford Circus.
Home to fashion for men and women, and famous for its unique prints and home furnishings. Open Mon-Sat 10am-8pm; Sun noon- 6pm. www.liberty.co.uk. Great Marlborough St, W1B 5AH. T: 020-7734 1234. D6. Station: Oxford Circus.
Marks & Spencer
A reliable source for clothing, food, beauty, home accessories and a popular lingerie department. Look out for model Rosie Huntington-Whiteley’s lingerie range, which she has designed for the store (multiple locations around London). Open Mon-Sat 8am-9pm; Sun noon- 6pm. www.marks andspencer.com. 458 Oxford St, W1C 1AP. T: 020-7935 7954. D6. Station: Marble Arch.
Set over seven floors of famous fashion brands and homewares in fashionable Chelsea. It has relaxing beauty rooms and a top floor restaurant. Spas in the store inc The Clarins Skin Spa. Open Mon-Tue, Thur-Sat 9.30am-7pm; Wed 9.30am-8pm; Sun 11am-5pm. www.peterjones.co.uk. Sloane Sq, SW1W 8EL. T: 020-7730 3434. G5. Station: Sloane Sq.
This landmark store on Oxford Street offers some of the finest in beauty, fashion and home style. Innovative in-store events are always on the calendar. Check out the luxurious Wonder Room, which is a 20,000 sq ft space dedicated to fine jewellery, watches and luxury gifts. New openings in the store inc the Personal Shopping service for men. Selfridges has also become the very first department store to house its own in-house cinema. The Everyman Cinema is on the lower ground floor. Please check for opening times. www.selfridges.com. 400 Oxford St, W1A 1AB. T: 0800-123 400. Station: Bond St.
LUXURY ARCADES Burlington Arcade
A restored Regency arcade that inc specialist shops such as Ladurée and Penhaligon’s. MonFri 10am-7pm; Sat 9am- 6.30pm; Sun 11am-5pm. www.burlington-arcade.co.uk. Burlington Arcade, W1J 0QJ. E7. Station: Piccadilly Circus.
A grand Victorian covered market in the heart of the city, which is bustling with boutiques, leather goods and top fashions. Mon-Fri 11am- 4pm. www.leadenhallmarket.co.uk. Leadenhall Market, Gracechurch St, EC3V 1LR. T: 020-7621 0709. D11. Station: Monument.
London Silver Vaults, The
The London Silver Vaults are home to the world’s largest retail collection of fine antique silver, specialising in English pieces. Open Mon-Fri 9am-5.30pm; Sat 9am-1pm. Admission free. www.thesilvervaults.com. Chancery Ln, WC2A 1QS. T: 020-7242 3844. D9. Station: Chancery Ln.
MALLS & FACTORY OUTLETS Bicester Village
Home to more than 130 designer outlet boutiques, offering up to 60 per cent off previous seasons’ collections from fashion brands. Open Mon-Fri 10am-7pm; Sat 9am-8pm; Sun 10am-7pm. www.bicestervillage.com. Bicester Village, Bicester, Oxfordshire, OX26 6WD. T: 01869-323 200. Off map. Station: Bicester North, then shuttle bus.
A contemporary shopping destination with more than 300 luxury and high-street stores and 65 restaurants, housed under a spectacular glass roof. www.uk.westfield.com/london. Ariel Way, W12 7GF. T: 020-3371 2300. Off map. Station: Shepherd’s Bush/ Wood Lane.
Westfield Stratford City
Europe’s largest urban shopping centre, located opposite the Queen Elizabeth Olympic Park, offers 270 fashion and homeware shops, 70 places to dine, a 24-hour casino and a luxury bowling alley. The ice rink runs until Jan 3 and inc evenings with DJs and live performances. www.westfield. com/stratfordcity. 2 Stratford Pl, E20 1EJ. T: 020-8221 7300. Off map. Station: Stratford.
FASHION Alexander McQueen
Flagship boutique with ready-to-wear items, bags, shoes and the label’s signature skull scarves (menswear branch also in W1). www.alexander mcqueen.co.uk. 4-5 Old Bond St, W1S 4PD. T: 020-7355 0088. E7. Station: Green Park.
The UK flagship store offers men’s and womenswear, plus accessories (multiple locations around London). www.banana republic.eu. 224 Regent St, W1B 3BR. T: 0207758 3550. D6. Station: Oxford Circus.
This independent fashion boutique, which sells designer clothing for men and women, is set in a building made up of five interconnecting townhouses. www.brownsfashion.com. 24-27 South Molton St, W1K 5RD. T: 020-7514 0016. D6. Station: Bond St.
Clothing for men, women and children, inc a mix of classic and funky raincoats, separates and accessories (multiple locations around London). www.burberry.com. 121 Regent St, W1B 4TB. T: 020-7806 8904. E7. Station: Piccadilly Circus.
Style and class can be found in all of Chanel’s designs and products. Accessories, clothing, bags and other treasures are inside this chic flagship store (multiple locations around London). www.chanel.com. 158-159 New Bond St, W1S 7UB. T: 020-7493 5040. E6. Station: Green Park.
This fashionable boutique supplies high-quality choices from Dior’s latest collections, inc bags and jewellery. www.dior.com. 31 Sloane St, SW1X 9NR. T: 020-7245 1330. F5. Station: Knightsbridge.
Crockett & Jones
Treat your feet to shoes from the makers of fine footwear since 1879 (multiple locations around London). www.crockettandjones.com. 92 Jermyn St, SW1Y 6JE. T: 020-7839 5239. E7. Station: Green Park.
Diane Von Furstenberg
Clothes from the creator of the famous jersey wrap dress, plus there is also a fantastic collection of swimwear (branches also in W1 and SW19). www.dvf.com. 83 Ledbury Rd, W11 2AJ. T: 020-7221 1120. D2/3. Station: Notting Hill.
High-quality range of men’s and womenswear fashions, including accessories and small leather goods (branches also at Heathrow Airport). www.etro.com. 43 Old Bond St, W1S 4QT. T: 020-7493 9004. E7. Station: Green Park.
Luxury Italian quality and innovative design. Find classy garments (multiple locations around London). www.gucci.com/uk. 18 Sloane St, SW1X 9NE. T: 020-7235 6707. F5. Station: Knightsbridge.
Classic British gentleman-at-leisure look, with polos, sporting jackets and cords, suiting and plenty of accessories (multiple locations around London). www.hackett.com. 193-197 Regent St, W1B 4LY. T: 020-7494 4917. E7. Station: Piccadilly Circus.
Founded in 1874, the company has highly rated experience in working with cashmere, sourced from the fine undercoat of the Hyrcus goat. www.hawickcashmere. com. 51 Elizabeth St, SW1W 9PP. T: 0207259 9995. G6. Station: Victoria.
Those Dolce & Gabbana boys continue to turn out some of the hottest haute couture on the runway. Discover the latest designs in the store, which includes polished floors and dynamic lighting, and is home to the label’s women’s, men’s and childrenswear. S
BT 6-8 Old Bond St, W1S 4PH. T: 020-7659 OR L TA 9000. www.dolceandgabbana.com OT NT
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High & Mighty
Large selection of fashionable clothing for big and tall men, inc jeans, suits, separates, underwear, shoes and belts (branch also in W1). www.highand mighty.co.uk. 145-147 Edgware Rd, W2 2HR. T: 020-7723 8754. C4. Station: Edgware Rd.
Stylish collection of high-end clothing for men and women, inc evening, leisure and sportswear (multiple locations around London). www.hugoboss. com. The Willett Building, 35-38 Sloane Sq, SW1W 8DL. T: 020-7259 1240. G6. Station: Sloane Sq.
John Lobb Bootmaker
This bespoke company produces handcrafted shoes to last a lifetime, as worn by discerning gents from Frank Sinatra to Winston Churchill. www.johnlobbltd.co.uk. 9 St. James’s St, SW1A 7EF. T: 020-7930 3664. E7. Station: Green Park.
Renowned for its high-quality Italian leather bags and stylish eyewear, inc men’s and women’s fashion (multiple locations around London). www.prada.com. 16-18 Old Bond St, W1S 4PS. T: 020-7647 5000. E7. Station: Piccadilly Circus.
The British designer, who designed GB’s 2012 Olympic uniforms, offers feminine clothes and accessories (multiple locations around London). www.stellamccartney.co.uk. 30 Bruton St, W1J 6QR. T: 020-7518 3100. E6. Station: Green Park.
Classy designer fashions for men and women, including shoes, jewellery and handbags, and a wide beauty range (p. 49). www.tomford.com. 201-202 Sloane St, SW1X 9QX. T: 020-3141 7800. F5. Station: Knightsbridge.
JEWELLERY & WATCHES Harry Winston
Discover the beautifully designed gems loved by international royalty and Hollywood’s elite. www.harrywinston.com. 171 New Bond St, W1S 4RD. T: 020-7907 8800. E6. Station: Bond St.
Grand, spacious setting for this luxury German family business, established in 1878. Large selection of jewellery with a unique range of fine watches inc Lange + Söhne and Glashütte Original (p. 49). www.wempe.com. 43- 44 New Bond St, W1S 2SA. T: 020-7493 2299. E6. Station: Bond St.
SPECIALIST STORES Build-A-Bear
Build your own delightful bear from the collection of 30 furry friends, then choose sounds, clothing and accessories. Open Mon-Sat 9.30am-8pm; Sun 10am-7pm. www.buildabear. co.uk. Covent Gdn, Unit 9 North Piazza, WC2E 7QA. T: 020-7240 2372. E8. Station: Covent Gdn.
Disney Store, The
Huge store packed with entertainment, inc a 28ft-high Princess Castle. Open Mon-Sat 9am9pm; Sun noon-6pm (branches also in WC2 and W12). www.disneystore.co.uk. 350-352 Oxford St, W1C 1JH. T: 020-7491 9136. Station: Bond St.
London Glassblowing Studio & Workshop
Home to jewellery, decorations, vases, ornaments and objets d’art. The perfect souvenir for your trip to London and a chance to observe highly skilled craftspeople at work. www.londonglassblowing. co.uk. 62- 66 Bermondsey St, SE1 3UD. T: 0207403 2800. F11. Station: London Bridge.
This store, located right in the middle of Leicester Square, covers 35,000 sq ft. Chocoholics will love the colourful range of the treats. Create your perfect bag of chocolate from the giant tubes of M&Ms. Mon-Sat 10am-midnight; Sun noon- 6pm. www.mmsworld.com. 1 Swiss Court, W1D 6AP. T: 020-7025 7171. E7. Station: Leicester Sq.
One of the oldest shops in London. Opened in 1706, Twinings is full to the brim with varieties of teas and infusions. Enjoy a free cup of tea at its Tea Tasting bar or book a Tea Masterclass. Mon-Fri 8.30am-7.30pm; Sat 10am-5pm; Sun 10am- 4pm. www.twinings.co.uk. 216 Strand, WC2R 1AP. T: 020-7353 3511. D9. Station: Temple.
Burberry is famous for its iconic trench coats, which you can find in the NS
GD ELL Knightsbridge store that C specialisesROMW in womenswear. Look out for the latest perfume, My Burberry, which includes the models Cara Delevingne and Kate Moss in its campaign.
Ryman, 227 Kensington High St, W8 6SA. T: 020-7937 1107 Ryman, 64 Old Brompton Rd, SW7 3LQ. T: 020-7581 0858 Homebase, 195 Warwick Rd, W14 8PU. T: 020-7602 5125 www.dhl.co.uk 72 Great Titchfield St, W1W 7QW. T: 020-7580 9111 28 Old Brompton Rd, SW7 3SS. T: 020-7581 2825 95 Wilton Rd, SW1V 1BZ. T: 020-7630 8123 www.mbe.co.uk 124 N End Rd, W14 9PP. T: 020-7381 9000 417 Upper Richmond Rd, SW14 7PJ. Normal opening times for most shops are Mon-Sat 10am-6pm; Sun 11am-5pm unless stated otherwise. Some shops may stay open until 9pm on Thursdays for late-night shopping.
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