The cap­i­tal’s art fairs

With dozens of art fairs tak­ing place this month, from Frieze Lon­don to Moniker, now is the time to pick up a prized piece. Whether it‘s prints, in­te­ri­ors or ur­ban art, Sam Rogg guides you through the fun of the fairs

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Lon­don is of­ten re­ferred to as ‘the cen­tre of the art world’, and with more than 300 mu­se­ums and gal­leries hous­ing some of the most im­por­tant works in history, it’s not dif­fi­cult to see why. Ex­plor­ing one of the many ex­hi­bi­tions the cap­i­tal has to of­fer is a must dur­ing any trip to Lon­don. But imag­ine be­ing able to pur­chase one of the ex­tra­or­di­nary art­works that you spy while here.

For much of the year, there is an art to buy­ing art in Lon­don. Works are stored in ware­houses un­til they’re auc­tioned or con­fined to far-flung stu­dios and com­mer­cial gal­leries, which can be time-con­sum­ing to browse. But, in Oc­to­ber, buy­ing art couldn’t be eas­ier or more af­ford­able, as dif­fer­ent art fairs spring up across the cap­i­tal, at­tract­ing deal­ers, gal­leries and artists from around the world. With so many fairs tak­ing place this month, it’s a good idea to do some re­search. Go with a set bud­get and don’t be afraid to hag­gle, even if you are of­fered a pay­ment plan. As the Ger­man philoso­pher Schopenhauer said: ‘Treat a work of art like a prince: let it speak to you first.’ With that in mind, buy what you like rather than just a ‘good in­vest­ment’, then at least you will en­joy your art­work if it doesn’t pay you back one day.

Whether you’re a se­ri­ous col­lec­tor or a first­time buyer, there’s no ex­cuse to leave Lon­don empty-handed this month. Happy hunt­ing!

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