HAPPY BIRTHDAY, WHERE!
As Where celebrates its 80th year, with magazines in 88 cities across the globe, from Paris to New York, London publishing director Mark Elliott looks back at eight glorious decades
As Where World wide celebrates 80 years, we look at the magazine’s history and offer 80-minute area guides.
There’s not much you would recognise from the world 80 years ago, but the motivation behind the launch of the world’s largest provider of visitor information proves as compelling today as it was back then. Simply put, Where strives to be the authority for people who are in a town that is not their home.
Since 1936, that ambition has spread across all corners of the globe, with Where magazines now published in cities from Sydney and Seattle to Paris and Phoenix. In London, Where has been in residence since 1975, and just 12 months ago we celebrated that important milestone with our most successful year yet. Our great city now boasts more hotel rooms and more visitors to stay in them than ever before.
And this year, we join our sister titles around the globe to raise a glass to another historic anniversary. Eighty years old and remaining in sterling health is quite an achievement in a world that continues to evolve at an ever-dizzying pace. With wheretraveler.com providing the planning and digital support for our readers’ journeys for business or pleasure, our huge global portfolio of magazines and maps remains an essential service for hotel guests when they arrive at their destination.
Our concierge partners promote the Where portfolio and help us shape the publications, so that information is timely, reliable and inspirational whether it’s for the guest arriving in the city for the first time or on a return visit. The feedback we receive from visitors and our partners in hotels and the city’s marketing authorities continues to inspire us.
So take further inspiration from our talented journalists and join them on these special itineraries, designed to give you a brief flavour of some of the great things London has to offer. These memorable plans will take just 80 minutes of your time but are here to help you celebrate our lifetime. We thank you for sharing it with us.