As Where cel­e­brates its 80th year, with mag­a­zines in 88 cities across the globe, from Paris to New York, Lon­don pub­lish­ing di­rec­tor Mark El­liott looks back at eight glo­ri­ous decades

Where London - - Contents -

As Where World wide cel­e­brates 80 years, we look at the mag­a­zine’s his­tory and of­fer 80-minute area guides.

There’s not much you would recog­nise from the world 80 years ago, but the mo­ti­va­tion be­hind the launch of the world’s largest provider of vis­i­tor in­for­ma­tion proves as com­pelling to­day as it was back then. Sim­ply put, Where strives to be the au­thor­ity for peo­ple who are in a town that is not their home.

Since 1936, that am­bi­tion has spread across all cor­ners of the globe, with Where mag­a­zines now pub­lished in cities from Syd­ney and Seat­tle to Paris and Phoenix. In Lon­don, Where has been in res­i­dence since 1975, and just 12 months ago we cel­e­brated that im­por­tant mile­stone with our most suc­cess­ful year yet. Our great city now boasts more ho­tel rooms and more vis­i­tors to stay in them than ever be­fore.

And this year, we join our sis­ter ti­tles around the globe to raise a glass to an­other his­toric an­niver­sary. Eighty years old and re­main­ing in ster­ling health is quite an achieve­ment in a world that con­tin­ues to evolve at an ever-dizzy­ing pace. With where­trav­eler.com pro­vid­ing the plan­ning and dig­i­tal sup­port for our read­ers’ jour­neys for busi­ness or plea­sure, our huge global port­fo­lio of mag­a­zines and maps re­mains an es­sen­tial ser­vice for ho­tel guests when they ar­rive at their des­ti­na­tion.

Our concierge part­ners pro­mote the Where port­fo­lio and help us shape the publi­ca­tions, so that in­for­ma­tion is timely, re­li­able and in­spi­ra­tional whether it’s for the guest ar­riv­ing in the city for the first time or on a re­turn visit. The feed­back we re­ceive from vis­i­tors and our part­ners in ho­tels and the city’s mar­ket­ing au­thor­i­ties con­tin­ues to in­spire us.

So take fur­ther in­spi­ra­tion from our ta­lented jour­nal­ists and join them on these spe­cial itin­er­ar­ies, de­signed to give you a brief flavour of some of the great things Lon­don has to of­fer. These mem­o­rable plans will take just 80 min­utes of your time but are here to help you cel­e­brate our life­time. We thank you for shar­ing it with us.

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