Discover how to make the most of the January sales at the capital’s leading department stores, and find all-yearround discounts on designer clothing.
If you’ve had your eye on a special something, now is the time to bag a bargain. But first, read Kohinoor Sahota‘ s guide to the January sales
There’s nothing that creates a shopping frenzy so much as a big red sign that
screams ‘Sale!’. As London’s shop windows are filled with sale signs, it means it’s the time of year to grab a bargain. Make the most of the discounts that many London stores have to offer, which give up to 75 per cent off and extend to designer names.
The capital’s sales provoke bargain hunters to come out in their masses. Super-keen shoppers camp outside larger department stores the night before the sale opens, and the crowds can be as busy as the London Underground during rush hour. Even though many sales will have started on Boxing Day, do not fear – you can still turn up in January. While average sizes might be harder to find, the discounts will be a lot steeper as shops are keen to shift the previous season’s stock.
The Harrods sale is a glamorous affair: a celebrity has previously arrived in a horsedrawn carriage to open the store. Previous years have seen actresses Eva Longoria, Salma Hayek and model Jerry Hall, with her daughter Lizzy Jagger, open the sale. A few years ago,
singer Florence Welch opened the sale, arriving in a green double-decker bus, accompanied by top-hatted attendants. She even performed a few songs in the store with her band Florence + the Machine.
For designer goods at heavily reduced prices, head to famous department stores from John Lewis to House of Fraser.
Meanwhile, Westfield London and Westfield Stratford City offer a mix of designer as well as high-street names to choose from.
As for Selfridges, it is always trying to find playful ways for us to justify spending that little bit more money. In 2007, its posters proclaimed ‘I shop, therefore I am’, and in 2013, its advertising said ‘I didn’t find it, it found me’.
So, before you go out on your shopping odyssey, here are a few tips: if you are unsure about an item, ask about the returns policy. Many retailers offer a longer period for you to return items if they are gifts. Crucially, if you see something you like, pick it up, as it may have been snapped up by the time you decide to come back for it. Bag a bargain! For full listings, turn to p. 51