A Covent Gar­den Gil­flurt’s Guide to Life

Who Do You Think You Are? Magazine - - SPECIALIST WEBSITES - madamegil­flurt.com

When Cather­ine Cur­zon launched Madame Gil­flurt’s glo­ri­ous Ge­or­gian dis­patches in 2013, she had no idea that she would at­tract over 1.5m vis­i­tors to her site, or thou­sands of fol­low­ers on so­cial me­dia. She has been fas­ci­nated by the 18th cen­tury for most of her life and de­cided that, rather than re­gal­ing her hus­band with 18th cen­tury trivia, she would share it with the out­side world too.

Cather­ine, who had some abil­ity with HTML, the lan­guage used to cre­ate web­pages, opted to use Blog­ger ( blog­ger.com) af­ter speak­ing to friends about the blog­ging sites they used. She checked it and thought that it seemed like a very easy plat­form to work with.

Madame Gil­flurt opened her salon with the prom­ise to go gadding all over the Ge­or­gian era in search of in­ter­est­ing tales and folk; a strap line guar­an­teed to at­tract at­tract wide at­ten­tion. While al­ways re­spect­ing the facts, she strove to keep a bal­ance be­tween in­for­ma­tion and en­ter­tain­ment. What fol­lowed was many months of al­most daily posts which were lively, well-il­lus­trated, in­for­ma­tive and to the point. Know­ing that oth­ers also had spe­cial­ist ma­te­rial about the pe­riod, the Salon was opened to guest con­trib­u­tors. All of the posts were reg­u­larly pub­li­cised on so­cial me­dia and Cather­ine soon found her­self com­mis­sioned to write books and ar­ti­cles about the Ge­or­gians she knew so well.

The site has evolved over the years with Madame Gil­flurt’s gos­sipy per­sona be­ing less in ev­i­dence as Cather­ine her­self moved cen­tre stage. Al­though she reg­u­larly adds new despatches, it is no longer daily. There is a limit to the amount of ma­te­rial even the great­est en­thu­si­ast can source, es­pe­cially when that en­thu­si­asm has led to un­ex­pected op­por­tu­ni­ties.

Make sure the site can ex­pand with you and will let you ap­ply all the cus­tomi­sa­tion you might need later down the line. My site has grown and devel­oped with me, and it’s es­sen­tial that yours can too.

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