Mum hopes meals in a box will feed her am­bi­tion

Wilmslow Express - - BUSINESS - KATE PUTTICK wilm­slow­ex­press@men­media.co.uk @Wilm­slow­Ex­press

A FOR­MER para­medic has swapped her am­bu­lance for a de­liv­ery van with the launch of a new meal-box busi­ness For the Love of Food.

New mum Su­san Jones, 37, de­cided to make the ca­reer change when she be­came preg­nant with her son Toby, who is now 12 weeks old.

Su­san, who is also mum to four-year-old Hannah, had pre­vi­ously found that the long hours as a para­medic and more re­cently as a coro­ner’s of­fi­cer for Greater Manch­ester Po­lice were leav­ing lit­tle time to spend with her daugh­ter.

Sup­ported by her hus­band, Danny, an­other para­medic who she met on the job, Su­san is hop­ing that peo­ple will get be­hind the new busi­ness in a way that means she will not have to re­turn to the gru­elling hours once her ma­ter­nity leave is over.

Su­san, of Wil­ton Drive, Wilm­slow, de­scribes the con­cept be­hind the new on­line ser­vice as ‘a re­al­is­tic al­ter­na­tive to the ready meal’.

She says: “The idea came last sum­mer, when I was preg­nant and un­der the weather and my own fan­tas­tic mum, who is a good cook, came round.

“She had got all the in­gre­di­ents ready pre­pared for me and we had a great time.

“It oc­curred to me that if you took away all the bor­ing bits out of food prepa­ra­tion, a lot more peo­ple would cook reg­u­larly at home.”

The meal box de­liv­ery ser­vice boasts fresh in­gre­di­ents that are all fully pre­pared for the cus­tomer and de­signed to be cooked in un­der half an hour us­ing min­i­mal pots and pans.

Su­san says: “It is so much less of a bor­ing way to spend your mid-week evening than just head­ing out to the lo­cal chain restau­rant – and cooking can be a great way to spend qual­ity time with loved ones.”

Su­san has also part­nered with lo­cal sup­pli­ers such as Ma­jes­tic Wines in Wilm­slow and hopes such links will help foster busi­ness in the area.

One of the ‘boxes’ on of­fer will have a ‘Film Night’ theme – com­pris­ing do it your­self pizza bases and sauces, ‘Retro­corn’ pop­corn and vin­tage mock­tails.

The site also of­fered an in­tro­duc­tory of­fer to co­in­cide with Valen­tine’s Day.

Visit forth­elove­of­food. org.uk for more in­for­ma­tion.

Su­san Jones launched For the Love of Food af­ter be­ing in­spired by her mum VIDEO is now be­com­ing an in­te­gral part of pro­fes­sional ser­vices con­tent mar­ket­ing, with buy­ers and prospects in­creas­ingly ex­pect­ing to see prod­ucts and ser­vices ex­plained in video for­mat.

With video con­tent fore­cast to grow to 72 per cent of all mo­bile data traf­fic by 2019 (Cisco Jan 2015), how do you en­sure you are max­imis­ing the qual­ity and re­turn on in­vest­ment of your video con­tent and how can you use video to sup­port your busi­ness devel­op­ment?

This week Sean Ran­dles, direc­tor at We­bVM, gives his ad­vice on im­ple­ment­ing video mar­ket­ing in your busi­ness.

A fully op­ti­mised

Sean Ran­dles, direc­tor at We­bVM YouTube chan­nel is quickly be­com­ing as im­por­tant a des­ti­na­tion site for your busi­ness as your web­site.

As the sec­ond largest search en­gine, YouTube is in­creas­ingly be­ing used by pro­fes­sional ser­vices buy­ers.

It can pro­vide prod­uct and ser­vice in­for­ma­tion such as ‘how to’ videos, explainer an­i­ma­tions with voice-over, prod­uct vi­su­al­iza­tions, and ‘thought lead­er­ship’ videos such as recorded we­bi­nars and on­line tu­to­ri­als.

Visu­alise your main prod­ucts through short form an­i­ma­tions with voice-over de­scrip­tions

A prod­uct that is com­plex or has mul­ti­ple fea­tures and benefits that are not im­me­di­ately ap­par­ent can be sig­nif­i­cantly en­hanced through a prod­uct vi­su­al­i­sa­tion in video form.

This is typ­i­cally a short, fast-mov­ing an­i­mated video with op­tional voice-over and mu­sic which ex­plains the key prod­uct propo­si­tion in a clear and suc­cinct way.

Cre­ate a YouTube chan­nel strat­egy for your com­pany

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