Mum hopes meals in a box will feed her ambition
A FORMER paramedic has swapped her ambulance for a delivery van with the launch of a new meal-box business For the Love of Food.
New mum Susan Jones, 37, decided to make the career change when she became pregnant with her son Toby, who is now 12 weeks old.
Susan, who is also mum to four-year-old Hannah, had previously found that the long hours as a paramedic and more recently as a coroner’s officer for Greater Manchester Police were leaving little time to spend with her daughter.
Supported by her husband, Danny, another paramedic who she met on the job, Susan is hoping that people will get behind the new business in a way that means she will not have to return to the gruelling hours once her maternity leave is over.
Susan, of Wilton Drive, Wilmslow, describes the concept behind the new online service as ‘a realistic alternative to the ready meal’.
She says: “The idea came last summer, when I was pregnant and under the weather and my own fantastic mum, who is a good cook, came round.
“She had got all the ingredients ready prepared for me and we had a great time.
“It occurred to me that if you took away all the boring bits out of food preparation, a lot more people would cook regularly at home.”
The meal box delivery service boasts fresh ingredients that are all fully prepared for the customer and designed to be cooked in under half an hour using minimal pots and pans.
Susan says: “It is so much less of a boring way to spend your mid-week evening than just heading out to the local chain restaurant – and cooking can be a great way to spend quality time with loved ones.”
Susan has also partnered with local suppliers such as Majestic Wines in Wilmslow and hopes such links will help foster business in the area.
One of the ‘boxes’ on offer will have a ‘Film Night’ theme – comprising do it yourself pizza bases and sauces, ‘Retrocorn’ popcorn and vintage mocktails.
The site also offered an introductory offer to coincide with Valentine’s Day.
Visit fortheloveoffood. org.uk for more information.
Susan Jones launched For the Love of Food after being inspired by her mum VIDEO is now becoming an integral part of professional services content marketing, with buyers and prospects increasingly expecting to see products and services explained in video format.
With video content forecast to grow to 72 per cent of all mobile data traffic by 2019 (Cisco Jan 2015), how do you ensure you are maximising the quality and return on investment of your video content and how can you use video to support your business development?
This week Sean Randles, director at WebVM, gives his advice on implementing video marketing in your business.
A fully optimised
Sean Randles, director at WebVM YouTube channel is quickly becoming as important a destination site for your business as your website.
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This is typically a short, fast-moving animated video with optional voice-over and music which explains the key product proposition in a clear and succinct way.
Create a YouTube channel strategy for your company