Wilmslow Express - - NEWS -

UD­DING busi­ness brains have been giv­ing the hospice the ben­e­fit of their ex­per­tise.

Nine stu­dents from Manch­ester Busi­ness School de­cided to help St Ann’s as part of their fi­nal year man­age­ment course stud­ies.

The group set up Sil­ver Lining Con­sul­tancy to of­fer vol­un­tary mar­ket­ing ad­vice to the char­ity which they vis­ited as part of their in-depth re­search.

The stu­dents will present their find­ings to lec­tur­ers on Mon­day, and are hop­ing they have done enough to get top marks to­wards their de­grees. Rep­re­sen­ta­tives from St Ann’s will also be there to hear the stu­dents’ re­port.

Stu­dent Vic­to­ria Fraser-Jung, from Hale, was able to of­fer a per­sonal in­sight af­ter a late fam­ily friend was treated at the hospice.

Vic­to­ria said: “We chose the name Sil­ver Lining care­fully be­cause the hospice of­fers hope to pa­tients, en­abling them, their fam­ily and car­ers to lead as good a qual­ity of life as pos­si­ble.

“We’ve all played equal roles and the project’s been car­ried out in­stead of a dis­ser­ta­tion so has been a big part of our aca­demic year.”

The stu­dents learned the value of aware­ness, es­pe­cially as the hospice re­lies so heav­ily on fundrais­ing for its range of free ser­vices.

They also or­gan­ised a flash mob with Wilm­slow- based dance stu­dio Dance Fever in the city cen­tre to en­cour­age peo­ple to take part in the char­ity’s Manch­ester Mid­night Walk on Fri­day, June 19.

They have also re­cruited more than 100 en­tries – in­clud­ing them­selves – to run on St Ann’s be­half in the Mor­risons Great Manch­ester Run on Sun­day, May 10.

Fel­low stu­dent Char­lie Dick said: “We were sur­prised how many peo­ple have been touched in some way by the hospice and there­fore why the com­mu­nity is so im­por­tant to them.

“There’s also a strong emo­tional at­tach­ment to St Ann’s so it’s not just about profit and statis­tics.”

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