Hand­forth mum makes the most out of messy meals

Wilmslow Express - - FRONT PAGE - Karen Brit­ton

AMUM who made the most of messy meal­times with a new prod­uct to keep kids tidy is look­ing for votes in a busi­ness com­pe­ti­tion.

Jen­nifer Unsworth, 35, was in­spired to make a new prod­uct to make meal­times has­sle-free for mums while on ma­ter­nity leave with her own chil­dren. She is mum to Chloe, four, and Tom, 14 months.

She de­signed and man­u­fac­tured Tidy Tot, a tray and bib com­bi­na­tion to catch chil­dren’s food mess.

Now she has en­tered a com­pe­ti­tion to pitch her idea to Richard Bran­son.

Tidy Tot has been en­tered for Vir­gin Me­dia’s Pitch to Rich com­pe­ti­tion in the New Things cat­e­gory, which is for prod­ucts that look set to change the way we do things.

Jen­nifer, whose last role was as an op­er­a­tions man­ager for The Work Com­pany and lives in Hand­forth with hus­band Mike, said: “The idea for Tidy Tot came about while I was on ma­ter­nity leave with my lit­tle girl four years ago. I had a lit­tle boy last year and the same frus­tra­tions with messy meal­times made me de­ter­mined to bring Tidy Tot to mar­ket.

“In the last 12 months I have de­signed and sourced man­u­fac­ture for Tidy Tot and am sin­gle-hand­edly launch­ing and mar­ket­ing the prod­uct.

“I have se­cured a list­ing with one of the big names in re­tail and should have the prod­uct on their shelves in the next six months.

“This is my first ven­ture into prod­uct de­vel­op­ment and I’ve had to get to grips with im­port­ing, man­u­fac­tur­ing, safety leg­is­la­tion and a whole host of other things. I’ve used a sig­nif­i­cant pro­por­tion of lo­cal busi­nesses to help get things off the ground.

“I need as many votes as I can get in the Pitch to Rich com­pe­ti­tion to be in with a chance of pitch­ing to Richard Bran­son and his team.”

Tidy Tot went on a con­sumer trial in Oc­to­ber and will launch at The Baby Show at Birm­ing­ham NEC next month.

Jen­nifer said: “Tidy Tot elim­i­nates the gap be­tween the baby and high­chair tray, keep­ing baby’s clothes, high­chair and floor food free.

“It’s por­ta­ble and works with both high­chairs and booster seats. It’s a must have for any wean­ing par­ent and I’m so ex­cited I’ve been able to bring it to mar­ket.”

Tidy Tot will be avail­able from tidy­tot.co.uk from May 17.

Votes must be cast in the com­pe­ti­tion by Tues­day, May 5. Go to vir­gin me­di­a­busi­ness.co.uk/ pitch-to-rich.

Jen­nifer Unsworth with daugh­ter Chloe and son Tom. Left, Tom in his Tidy Tot

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