HOME SWEET ‘SCENTED’ HOME JO GB ON WHY YOUR HOME SHOULD SMELL AS GOOD AS IT LOOKS

TELL ME I SMELL GOOD, “OH THANKS”! TELL ME MY HOME SMELLS GOOD... NOW THAT’S A HUGE COMPLIMENT! OUR HOME IS AN EX­TEN­SION OF OUR PER­SON­AL­ITY, SAYS JO GB, SO IT SHOULD SMELL AS GOOD AS IT LOOKS, RIGHT?

Woman & Home - - Contents -

HOW ABOUT THIS FOR MAK­ING AN EN­TRANCE? YOU WALK IN THE DOOR, AND BY THE TIME YOUR BAG HITS THE FLOOR, THE AROMA OF YOUR HOME HAS FIL­TERED THROUGH YOUR NOSE, UP TO YOUR BRAIN, CALL­ING “I’M HOME” TO THE REST OF YOUR BODY. A MILLISECOND LATER YOU BREATHE OUT, SHOUL­DERS DROP… YOU re­lax. FOR AT

THE END OF A WEARY DAY, WHERE DO WE CRAVE AND YEARN TO BE THE MOST IF NOT AT HOME? NOW, MORE THAN EVER, IN OUR CRAZY, CHAOTIC, STRESSY LIVES, I TRULY BE­LIEVE WE NEED TO SUR­ROUND AND IM­MERSE OUR­SELVES IN A COCOON OF CON­TENT­MENT AND SE­CU­RITY.

“I love can­dle­light. It’s hyp­notic, mag­i­cal and down­right flat­ter­ing. Add in an aroma that mat­ters to you and you turn a house into a home; a space into a zone”

I’VE AL­WAYS HAD A PAS­SION FOR FRAGRANCE; FOR MY­SELF AND MY HOME. THE TWO ARE INSEPARABLE. WHEN MY CHIL­DREN WERE SMALL I WORE THE GREAT CHYPRE MITSOUKO BY GUERLAIN, AND THEY WOULD HUG ME AND SAY, “YOU SMELL OF HOME”. I ALSO BURN CAN­DLES GALORE, USU­ALLY WITH SOME WOODY HINT, OR SPRITZ ARO­MAS IN

THE AIR, SUCH AS THE SENSUAL BEL

AMI BY HER­MÈS (A MEN’S FRAGRANCE WITH VETIVER, SAN­DAL­WOOD AND PATCHOULI) OR AVEDA CHAKRA II (SAN­DAL­WOOD, OR­ANGE AND GERANIUM), AROUND MY OF­FICE.

“SMELL IS SO EMO­TIONAL,” SAYS CHRIS YU OF UNITED PERFUMES,

WHICH DIS­TRIB­UTES FORNASETTI PAR­FUMS AND CIRE TRUDON. “THE PLACE IN OUR BRAIN WHERE WE PROCESS SCENT IS WHERE WE STORE MEM­ORY. THAT’S WHY IT’S THE QUICK­EST WAY TO AC­CESS MEM­ORY AND EMO­TION. SCENT IS AL­WAYS AN EMO­TIONAL PUR­CHASE.”

HOME IS NOT ABOUT THE COLOUR ON THE WALLS, THE SIZE OF YOUR KITCHEN OR THE NUM­BER OF BATH­ROOMS YOU HAVE – THAT’S A HOUSE. YOUR HOME HAS SOUL. IT’S

ALL ABOUT EMO­TION. SO WHETHER

YOU LIVE ALONE, WITH A PART­NER, KIDS, THREE GEN­ER­A­TIONS OF FAM­ILY, OR A DAR­LING, AL­BEIT OC­CA­SION­ALLY WHIFFY, DOG, HOME IS YOUR SPACE. IT’S YOUR PLACE TO UN­WIND, BE YOUR­SELF,

RE­LAX, REGENERATE, REFUEL, REA­SON… Oh, it mat­ters. It mat­ters a lot.

ASTIER DE VILLATTE RUE SAINT HONORÉ SCENTED CAN­DLE IN CE­RAMIC, £85, AND CE­RAMIC CAN­DLE TOP­PER, £65, BOTH AT LIB­ERTY; DIPTYQUE AMBRE MINI SCENTED CAN­DLE, £24; FORNASETTI PROFUMI FOGLIE SCENTED CAN­DLE, £150

ROJA PAR­FUMS CÈDRE DE L’AT­LAS CAN­DLE, £85; FORNASETTI FLORA RE­QUIEM CAN­DLE, £140; CIRE TRUDON JOSÉPHINE MATCHES, £12

AESOP AROMATIQUE ROOM SPRAY, £37; NITIRAJ INCENSE IN PARVATI, £2.50 FOR 10; HER­MÈS BEL AMI VETIVER EAU DE TOILETTE, £80

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