Our colum­nist Dawn Nee­som has her say

Woman's Own - - HELLO & WELCOME - Dawn Nee­som

Don't know about you but I’m buzzing about do­ing the weekly shop. For the first time EVER go­ing to the su­per­mar­ket is se­ri­ously sexy. Not only does Sains­bury’s now sell vi­bra­tors along­side its veg­gies, but sales of sexy lin­gerie are through the roof. And that’s ac­cord­ing to that bas­tion of mid­dle class prim­ness, the lovely John Lewis & Part­ners and Waitrose chain.

Sains­bury’s brave move has prompted dif­fer­ent re­sponses. Some red-faced cus­tomers are dis­gusted that chil­dren could see the sex toys and in­sist they’ll never visit again. While oth­ers say it sym­bol­ises a wel­come end to our in­fa­mous Bri­tish prud­ery. I’m all for get­ting ev­ery­thing you need in one place. And Sains­bury’s has pointed out that its Ram­pant Rab­bits won’t be right next to the Welsh rarebit. Think­ing about it, super­mar­kets have sold con­doms for years, and even un­der­wear in big­ger branches. But the point of new re­search is that Brid­get Jones pants are down while G-strings are on the up. Mostly up your bum in my ex­pe­ri­ence, but each to their own. Sains­bury’s de­scribes its vi­bra­tor range, which starts from £8, as ‘well­be­ing’ prod­ucts, with the goal for cus­tomers to buy items in an en­vi­ron­ment they feel com­fort­able with. Fair point, but how do you wan­der non­cha­lantly to the tills with the Aura sil­ver vi­bra­tor (£15) nestling in your trol­ley?

I’m em­bar­rassed enough that my shop con­sists of very lit­tle (OK, no) fresh pro­duce and a bot­tle of wine. If I had a vi­bra­tor and pair of crotch­less panties in there too I’d be mor­ti­fied.

On the up­side, at this time of year, it’s the per­fect gift for the man in your life. Af­ter all, he can go and do the food shop­ping and pick up your prezzies in one go – no ex­cuses.

‘How do you wan­der non­cha­lantly to the tills with the Aura vi­bra­tor nestling in your trol­ley?’

The weekly shop has never been so much fun...

Sains­bury’s new vi­bra­tor range

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