Our columnist Dawn Neesom has her say
Don't know about you but I’m buzzing about doing the weekly shop. For the first time EVER going to the supermarket is seriously sexy. Not only does Sainsbury’s now sell vibrators alongside its veggies, but sales of sexy lingerie are through the roof. And that’s according to that bastion of middle class primness, the lovely John Lewis & Partners and Waitrose chain.
Sainsbury’s brave move has prompted different responses. Some red-faced customers are disgusted that children could see the sex toys and insist they’ll never visit again. While others say it symbolises a welcome end to our infamous British prudery. I’m all for getting everything you need in one place. And Sainsbury’s has pointed out that its Rampant Rabbits won’t be right next to the Welsh rarebit. Thinking about it, supermarkets have sold condoms for years, and even underwear in bigger branches. But the point of new research is that Bridget Jones pants are down while G-strings are on the up. Mostly up your bum in my experience, but each to their own. Sainsbury’s describes its vibrator range, which starts from £8, as ‘wellbeing’ products, with the goal for customers to buy items in an environment they feel comfortable with. Fair point, but how do you wander nonchalantly to the tills with the Aura silver vibrator (£15) nestling in your trolley?
I’m embarrassed enough that my shop consists of very little (OK, no) fresh produce and a bottle of wine. If I had a vibrator and pair of crotchless panties in there too I’d be mortified.
On the upside, at this time of year, it’s the perfect gift for the man in your life. After all, he can go and do the food shopping and pick up your prezzies in one go – no excuses.
‘How do you wander nonchalantly to the tills with the Aura vibrator nestling in your trolley?’
The weekly shop has never been so much fun...
Sainsbury’s new vibrator range