The fu­ture is now

Women’s cy­cling is on the rise thanks to an amaz­ing new bunch of girls, kit and en­thu­si­asm for life on two wheels

Women's Fitness (UK) - - Promotion -

Since London 2012 we’ve been en­joy­ing a cy­cling rev­o­lu­tion in the UK, and WF is a team chock-full of cy­clists so we couldn’t be hap­pier!

From in­creased bike sales and routes to a gov­ern­ment in­vest­ment of £588 mil­lion to make UK ci­ties easier and safer to get around on a bike, it’s now the time to get in the sad­dle and ride.

Viva la rev­o­lu­tion!

We’ve been speak­ing to Team Ford Eco­boost to dis­cover more. ‘We never imag­ined we would be where we are now when we started cy­cling, so to see the growth in the sport in such a short space of time is just fan­tas­tic,’ ex­plains Team rider Julie Ersk­ine. So, what ex­actly is this down? ‘Hav­ing good fe­male role mod­els in the sport is very im­por­tant. The ever grow­ing ex­po­sure and sup­port that the sport is re­ceiv­ing is help­ing to nur­ture and progress rid­ers from grass­roots up to world class rid­ers. This is also help­ing to in­spire women of all ages and abil­i­ties to just get on their bikes and ride.’

Be in it to win it

From leisurely week­end rides and com­mutes all the way up to the elite, Julie says there’s now greater equal­ity for women’s races in terms of dis­tance, sup­port and prize money, which is great news for any­one keen to get in­volved. There’s also more spon­sor­ship op­por­tu­ni­ties for women’s cy­cling now, and Ford UK is at the cen­tre of this. ‘With­out the sup­port of Ford UK this team would never have got off the ground,’ ex­plains Nikki Ju­niper. ‘It en­sures we can con­cen­trate on the job at hand!’ And they are do­ing a fine job!

Sad­dle up

So, how easy is it to get started? Nikki re­veals her tips: ‘Seek out lo­cal friendly cy­cling clubs or any women’s cy­cling groups, such as Breeze Net­work. Or just en­joy get­ting out on your bike and rid­ing. Don’t worry about what other peo­ple think, just get on your bike and ride it.’ So, what are you wait­ing for? Let’s hop on and join the rev­o­lu­tion!

‘Don’t worry about what other peo­ple think, just get on your bike and ride it’

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