Mike Lee, a one-off
Mostly, journalists know how to see through the two-way mirror.
The communications man or woman should never become “the story”. His/her role is to serve the client but keep journalists onside and sufficiently “in the know” to develop a level of mutual respect which will also serve the next
Olympic awards to Rio de Janeiro (2016), Pyeongchang (2018) and Paris (2024) as well as the 2022 World Cup to Qatar.
Director of communications at UEFA from 2000 and 2004, he was voted PR Professional of the Year in 2005 and was awarded an OBE in that year’s New Year’s Honours list.
He was never the story, which is just as it should be…until now, sadly.
Much missed...communications specialist Mike Lee