Mike Lee, a one-off

World Soccer - - From The Editor - Keir Radnedge

Mostly, jour­nal­ists know how to see through the two-way mir­ror.

The com­mu­ni­ca­tions man or woman should never be­come “the story”. His/her role is to serve the client but keep jour­nal­ists on­side and suf­fi­ciently “in the know” to de­velop a level of mu­tual re­spect which will also serve the next

Olympic awards to Rio de Janeiro (2016), Pyeongchang (2018) and Paris (2024) as well as the 2022 World Cup to Qatar.

Di­rec­tor of com­mu­ni­ca­tions at UEFA from 2000 and 2004, he was voted PR Pro­fes­sional of the Year in 2005 and was awarded an OBE in that year’s New Year’s Hon­ours list.

He was never the story, which is just as it should be…un­til now, sadly.

Much missed...com­mu­ni­ca­tions spe­cial­ist Mike Lee

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