Lon­don Boat Show re­vamp un­veiled

Yachting Monthly - - NEWS -

Lon­don Boat Show 2018 will have a dra­mat­i­cally dif­fer­ent ap­pear­ance to pre­vi­ous shows. The event will run for just five days, half the du­ra­tion of pre­vi­ous shows, and it will in­clude ‘three shows in one’, ac­cord­ing to the or­gan­is­ers, Bri­tish Ma­rine.

Hosted at the Lon­don Ex­Cel cen­tre from 10-14 Jan­uary, the Lon­don Boat Show will run along­side the Boat and Wa­ter­sports Hol­i­day Show, and Be­spoke Lon­don.

Bri­tish Ma­rine said: ‘Lon­don is a mag­net for bil­lion­aires and mil­lion­aires from around the world and this new show has been de­signed ex­clu­sively to tar­get those hard to reach high-net worth in­di­vid­u­als.’

Brands at the show will in­clude Beneteau, Dometic and In­ter­na­tional Paint.

Bri­tish Ma­rine has also an­nounced a num­ber of new at­trac­tions at the Southamp­ton Boat Show, aim­ing to get more peo­ple onto the wa­ter.

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