Bavaria back on track

Ger­man Firm TO CON­CEN­TRATE ON core 30-50FT YACHTS

Yachting World - - Front Page -

Bavaria Yachts has an­nounced its new fo­cus and strat­egy, fol­low­ing res­cue from bankruptcy by Ber­lin-based pri­vate eq­uity com­pany CMP Cap­i­tal Man­age­ment. The com­pany says the aim is now to re­turn to its for­mer sta­tus as the world’s largest man­u­fac­turer or leisure craft by grow­ing pro­duc­tion ca­pac­ity, and to fo­cus firmly on boats of be­tween 10-20m.

This in­cludes a re­turn “to the ex­cel­lent pri­ceper­for­mance ra­tio for which Bavaria has stood for many years”, Kai Bran­des, man­ag­ing part­ner of the new owner CMP, ex­plained at the com­pany’s head­quar­ters in Giebel­stadt, Bavaria, in Oc­to­ber.

Bavaria’s range will be stream­lined and the E se­ries dis­con­tin­ued, while pro­duc­tion of the new­est and largest of the range, the C65 has also ceased. This model was be­ing built in Croa­tia. In fu­ture all boats will be built in Giebel­stadt.

“Two or three smaller mod­els” are ex­pected in 2019 and a re­fresh of the range will con­tinue into 2020 with the em­pha­sis on boats of 30-50ft.

Be­sides this con­sol­i­da­tion, there is to be an or­gan­i­sa­tional shift to rely more on in-house ex­per­tise. New CEO, Ralph Kudla, said one of the main rea­sons for the com­pany’s in­sol­vency was “we de­vel­oped boats that did not fit into the pro­duc­tion and to the ship­yard.”

“The ex­ter­nal de­vel­oper spoke Ital­ian, the in­ter­nal en­gi­neer­ing spoke English and the em­ploy­ees spoke Ger­man on the as­sem­bly line,” he said. The newly in­tro­duced mod­els caused prob­lems in se­ries pro­duc­tion, dis­tract­ing time and money from Bavaria’s core busi­ness.

The com­pany will keep Nau­titech, the French cata­ma­ran builder it bought in 2014, but will stick with Nau­titech and aban­don plans for Bavaria Cata­ma­rans. Kudla says Bavaria in­tends to build “400-500 boats in the next 12 months.”

Newspapers in English

Newspapers from UK

© PressReader. All rights reserved.