Bor­row any boat

A thriv­ing new mar­ket­place for in­stant pay-to-play boat­ing will shake-up how we go Afloat, says toby hodges

Yachting World - - Front Page -

Pic­ture this: you’re on hol­i­day and find your­self in a new area where, like most sailors, you are drawn to the wa­ter. Wouldn’t it be nice to get afloat for a few hours or a day or two, you ask your part­ner or fam­ily? You click on an app on your phone, search for a yacht to sail, a RIB to play on or a mo­tor­boat to stay on overnight, and you’re handed the keys that same day.

You may not yet know it, but th­ese kind of in­stant, ac­ces­si­ble boat­ing ex­pe­ri­ences are al­ready avail­able.

Peo­ple in­creas­ingly seek eas­ily ac­ces­si­ble, hassle-free, pay-to-play ex­pe­ri­ences or mem­ber­ships rather than own prod­ucts. To an in­creas­ing num­ber of younger sailors, the tra­di­tional route into own­er­ship, run­ning costs and ma­rina fees seems ar­chaic and com­pletely non­sen­si­cal.

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