Empiric launches Hello Student platform
EMPIRIC STUDENT Property has launched a new operational platform and consumer brand called Hello Student.
The firm, which owns and operates student accommodation across the UK, including Leeds, Sheffield and Huddersfield, is working in partnership with CRM Student, an outsourced manager of UK student accommodation, to deliver the Hello Student marketing, booking, billing and accounting brand.
The team will be led by Clint Bartman, Empiric’s operations director.
Empiric will directly employ local accommodation managers for its buildings and will appoint a team of regional managers who will form the national management and concierge team under the Hello Student platform.
Empiric has also signed an agreement with Incentive Facilities Management Group to provide facilities management and maintenance services.
Initially, Hello Student is directly managing six of Empiric’s operating student accommodation assets and is marketing these and seven of Empiric’s assets currently under development, including one in Sheffield, that will become operational for the 2016/ 17 academic year. By the start of the 2018/ 19 aca-demic year, it is expected that all of Empiric’s current portfolio, comprising 5,691 beds either operating or under development, across 58 assets in 26 university cities and towns in the UK, will be marketed and managed under the Hello Student platform.
Paul Hadaway, chief executive of Empiric, said: “We expect Hello Student will streamline billing and rent collection and present a more attractive and consistent service offering and brand that better resonates with Empiric’s current and potential customers as well as further driving rebookings and referrals.”