Creative firms ‘must keep pace with clients’

Yorkshire Post - Business - - FOCUS ON SMES -

CREATIVE FIRMS in Bri­tain need to im­prove their game when it comes to solv­ing client prob­lems, a busi­ness coach has claimed.

Matt Es­sam, founder of creative in­dus­try men­tor firm Creative Life, said that the abil­ity to learn skills such as video and brand de­sign on­line meant UK firms might lose out to cheaper al­ter­na­tives from the de­vel­op­ing world.

Speak­ing at the lat­est Leeds Dig­i­tal Hub Break­fast Event at

The York­shire Post’s HQ in Leeds, he said: “We live in this world where all of these skills can be learned quite cheaply on­line.

“We have large parts of the world which are pretty un­der­de­vel­oped and where peo­ple are will­ing to work longer hours, harder and for a lot less money, and re­ally de­velop and hone those de­sign skills.

“It is not enough to be good at what you are do­ing and trade time for a spe­cific ser­vice, we have got to get as a de­vel­oped coun­try bet­ter at solv­ing prob­lems and add more value.”

Also speak­ing at the event was Paul Hen­shaw from Infinity Works.

One of the first firms to set up in the Dig­i­tal Hub, op­er­ated by Leeds Beck­ett Univer­sity, it quickly spun out and now em­ploys 120 peo­ple.

Mr Hen­shaw said he was keen to share what lessons he and his col­leagues had learned while grow­ing the busi­ness.

“We ended up break­ing out re­ally quickly,” he said.

“But we have kept in­volved with it be­cause they are great peo­ple. We don’t for­get our roots.”

PIC­TURE: SIMON HULME

GET­TING MES­SAGE ACROSS: Paul Hen­shaw, left, and Matt Es­sam were guest speak­ers at the lat­est Leeds Dig­i­tal Hub Break­fast Event.

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