Creative firms ‘must keep pace with clients’
CREATIVE FIRMS in Britain need to improve their game when it comes to solving client problems, a business coach has claimed.
Matt Essam, founder of creative industry mentor firm Creative Life, said that the ability to learn skills such as video and brand design online meant UK firms might lose out to cheaper alternatives from the developing world.
Speaking at the latest Leeds Digital Hub Breakfast Event at
The Yorkshire Post’s HQ in Leeds, he said: “We live in this world where all of these skills can be learned quite cheaply online.
“We have large parts of the world which are pretty underdeveloped and where people are willing to work longer hours, harder and for a lot less money, and really develop and hone those design skills.
“It is not enough to be good at what you are doing and trade time for a specific service, we have got to get as a developed country better at solving problems and add more value.”
Also speaking at the event was Paul Henshaw from Infinity Works.
One of the first firms to set up in the Digital Hub, operated by Leeds Beckett University, it quickly spun out and now employs 120 people.
Mr Henshaw said he was keen to share what lessons he and his colleagues had learned while growing the business.
“We ended up breaking out really quickly,” he said.
“But we have kept involved with it because they are great people. We don’t forget our roots.”
GETTING MESSAGE ACROSS: Paul Henshaw, left, and Matt Essam were guest speakers at the latest Leeds Digital Hub Breakfast Event.