‘Pri­marni’ amazes shop­pers

Yorkshire Post - Business - - BUSINESS -

PRI­MARK HAS said its low prices have “amazed peo­ple” in the US and on the Con­ti­nent.

The high street chain has man­aged to com­bine cat­walk fash­ions with very low prices, earn­ing it the nick­name ‘Pri­marni’ as its clothes mimic Ital­ian fash­ion house Ar­mani.

Loved by both fash­ion fans and value seek­ers, Pri­mark has carved a niche for it­self as a des­ti­na­tion store for keep­ing up with the lat­est looks with­out break­ing the bank.

It sells a range of prod­ucts for ba­bies, chil­dren, women and men, as well as home­wares, ac­ces­sories, beauty prod­ucts and con­fec­tionery.

Pri­mark opened its first store in 1969 un­der the name Pen­neys.

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