‘Primarni’ amazes shoppers
PRIMARK HAS said its low prices have “amazed people” in the US and on the Continent.
The high street chain has managed to combine catwalk fashions with very low prices, earning it the nickname ‘Primarni’ as its clothes mimic Italian fashion house Armani.
Loved by both fashion fans and value seekers, Primark has carved a niche for itself as a destination store for keeping up with the latest looks without breaking the bank.
It sells a range of products for babies, children, women and men, as well as homewares, accessories, beauty products and confectionery.
Primark opened its first store in 1969 under the name Penneys.