Start-ups are urged to join Sky Bet­ting in new pro­gramme

Yorkshire Post - Business - - FOCUS ON SMES -

TECHNOLOGY GI­ANT Sky Bet­ting & Gam­ing (SB&G) is invit­ing start-ups and small busi­nesses to part­ner with the com­pany to tackle some of its key busi­ness chal­lenges and op­por­tu­ni­ties through a new pro­gramme.

SB&G CoLab will open its doors to of­fer start-ups and small busi­nesses the chance to pi­lot and test their prod­ucts inside a bet­ting and gam­ing brand.

The 11-week pro­gramme will be run in col­lab­o­ra­tion with cor­po­rate in­no­va­tion spe­cial­ist L Marks and suc­cess­ful can­di­dates will be men­tored by se­nior SB&G busi­ness lead­ers and prod­uct ex­perts.

Start-ups will have ac­cess to of­fice space in Leeds to de­velop their ideas and L Marks and SB&G will pro­vide po­ten­tial in­vest­ment op­por­tu­ni­ties.

Andy Bur­ton, chief technology of­fi­cer of Sky Bet, said: “The best and bright­est in our sec­tor work at Sky Bet­ting & Gam­ing but we know we don’t have a mo­nop­oly on great ideas.

“By open­ing our doors to part­ners from all over the world we hope to un­cover some amaz­ing in­no­va­tions and do our bit to at­tract start-ups and en­trepreneurs to York­shire.”

L Marks works with some of the UK’s best known brands, in­clud­ing John Lewis, In­ter­na­tional Air­lines Group and EDF En­ergy.

Chair­man Stu­art Marks said: “We are ex­cited to be work­ing with Sky Bet­ting & Gam­ing to dis­cover new prod­ucts.

“SB&G is a brand leader in this space, mak­ing this a unique op­por­tu­nity for start-ups to learn from and test their prod­ucts with a world class team. We can’t wait to see what’s out there.”

Leeds-based Sky Bet is led by chief ex­ec­u­tive Richard Flint. The busi­ness was formed in 2001 and now has a team of 1,300 em­ploy­ees. In 2015, it be­came an in­de­pen­dent com­pany fol­low­ing the sale of its ma­jor­ity share by its par­ent com­pany Sky to CVC Cap­i­tal Part­ners.

As part of SB&G CoLab, Sky Bet­ting & Gam­ing is look­ing for pitches which de­liver in­no­va­tion so­lu­tions and prod­ucts in five cat­e­gories: re­spon­si­ble gam­bling, iden­ti­fy­ing and re­solv­ing cus­tomer is­sues, fu­ture technology, trad­ing op­por­tu­ni­ties and a wild card cat­e­gory. The wild card cat­e­gory is de­signed to al­low small busi­nesses to show­case unique ideas and in­no­va­tions in the wider ecom­merce sec­tor.

Ap­pli­ca­tions to join the pro­gramme are now open and close on Oc­to­ber 15. To ap­ply visit www.sbg­co­

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