Start-ups are urged to join Sky Betting in new programme
TECHNOLOGY GIANT Sky Betting & Gaming (SB&G) is inviting start-ups and small businesses to partner with the company to tackle some of its key business challenges and opportunities through a new programme.
SB&G CoLab will open its doors to offer start-ups and small businesses the chance to pilot and test their products inside a betting and gaming brand.
The 11-week programme will be run in collaboration with corporate innovation specialist L Marks and successful candidates will be mentored by senior SB&G business leaders and product experts.
Start-ups will have access to office space in Leeds to develop their ideas and L Marks and SB&G will provide potential investment opportunities.
Andy Burton, chief technology officer of Sky Bet, said: “The best and brightest in our sector work at Sky Betting & Gaming but we know we don’t have a monopoly on great ideas.
“By opening our doors to partners from all over the world we hope to uncover some amazing innovations and do our bit to attract start-ups and entrepreneurs to Yorkshire.”
L Marks works with some of the UK’s best known brands, including John Lewis, International Airlines Group and EDF Energy.
Chairman Stuart Marks said: “We are excited to be working with Sky Betting & Gaming to discover new products.
“SB&G is a brand leader in this space, making this a unique opportunity for start-ups to learn from and test their products with a world class team. We can’t wait to see what’s out there.”
Leeds-based Sky Bet is led by chief executive Richard Flint. The business was formed in 2001 and now has a team of 1,300 employees. In 2015, it became an independent company following the sale of its majority share by its parent company Sky to CVC Capital Partners.
As part of SB&G CoLab, Sky Betting & Gaming is looking for pitches which deliver innovation solutions and products in five categories: responsible gambling, identifying and resolving customer issues, future technology, trading opportunities and a wild card category. The wild card category is designed to allow small businesses to showcase unique ideas and innovations in the wider ecommerce sector.
Applications to join the programme are now open and close on October 15. To apply visit www.sbgcolab.com.