Food and drink sum­mit to look at chal­lenges and changes the in­dus­try faces

Yorkshire Post - Business - - FOCUS ON SMES -

LEAD­ING FIG­URES from the food and drink sec­tor will be com­ing to­gether to talk about the chal­lenges and changes the in­dus­try faces.

York’s sec­ond Food and Drink Con­fer­ence is tak­ing place to­day at the Prin­ci­pal York Ho­tel and is ex­pected to at­tract 150 del­e­gates in­clud­ing food en­trepreneurs, whole­salers, re­tail­ers and in­de­pen­dent pro­duc­ers.

Jennifer Mid­dle­ton, CEO of Lemon Zest PR, will be a key­note speaker at the event.

She will be shar­ing her in­sights on mar­ket­ing to new trends and chang­ing de­mands. Ms Mid­dle­ton has run re­gional food cam­paigns for De­li­cious­ly­ork­shire, Taste Cum­bria and Taste Lan­cashire as well as run­ning Mal­ton and Taste Cum­bria food fes­ti­vals.

Ms Mid­dle­ton said: “We’re ex­cited to in­tro­duce busi­nesses to our thoughts on how to au­then­ti­cally stand out in the food and drink sec­tor. York­shire food isn’t all York­shire puds and parkin, there is a wealth of prom­ise and po­ten­tial in this county and I look for­ward to of­fer­ing my in­sights.”

She will be joined by 16 other ex­perts at the event, rep­re­sent­ing ev­ery­one from ar­ti­sanal pro­duc­ers to multi-na­tional cor­po­ra­tions, who will be shar­ing their in­sights on the food in­dus­try.

A panel de­bate is set to fea­ture Kevin But­ter­worth, mar­ket­ing and in­ter­na­tional sales di­rec­tor at Seabrook Crisps; Stephen Noblett, food and drink spe­cial­ist at the Depart­ment for In­ter­na­tional Trade; Andy Tuscher, re­gion di­rec­tor of the EEF; Steve Pol­lack, head of me­dia com­mu­ni­ca­tions at Nestlé; Judy Bell MBE, di­rec­tor at Shep­herds Purse; and Adam Bed­ford, re­gional di­rec­tor, North East, NFU.

The event its be­ing spon­sored by Har­row­ell’s So­lic­i­tors and is or­gan­ised by Make It York, a group which looks to pro­mote the city.

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