En­tre­pre­neur look­ing to break bub­ble

Yorkshire Post - Business - - BUSINESS -

A BUD­DING en­tre­pre­neur is look­ing to break through the so called echo cham­ber ef­fect where on­line users only hear and spread opin­ions they agree with by us­ing ar­ti­fi­cial in­tel­li­gence.

Lyric Jain, an MIT and Cambridge Uni­ver­sity stu­dent, has founded Brig­house-based Log­i­cAlly.

Mr Jain says that when launched the ser­vice will elim­i­nate fake news from its users’ screens.

“What we have on­line to­day is an ar­ti­fi­cially engi­neered serendip­ity where vir­tu­ally ev­ery piece of in­for­ma­tion a user con­sumes fits into their own pre-ex­ist­ing nar­ra­tives,” he said.

“My aim for Log­i­cAlly is to re­move these bar­ri­ers and give those who want it the op­por­tu­nity to see the big pic­ture for them­selves.”

Mr Jain is aim­ing to launch the plat­form in early 2018.

The busi­ness has ten ex­pe­ri­enced de­vel­op­ers, all of whom are cur­rently work­ing from the com­pany’s head­quar­ters to de­velop the plat­form’s user in­ter­faces and fi­nalise the cod­ing.

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