Search engine optimisation tips that will get your business seen
Sarah Musgrove, from the marketing team at Opus Energy, on getting started with SEO.
1. Understand search behaviour for your sector/industry and choose your keywords and phrases accordingly.
2. Create relevant and interesting content that is hosted on your site that answers questions people are asking.
3. Build an active social media presence. Social media, particularly Twitter, is good for building your online presence as a brand, and this in turn has a positive impact on SEO.
4. Build good quality links to key pages on your site. Having great content on your site will encourage other sites to link to it.
5. Ensure each page of your site has great meta data. This tells Google what the page is about, and the meta description is the text that shows up in the SERPs (Search Engine Results Pages), so it can also encourage a user to click on your listing over a competitor’s.
6. Your website needs to be mobile-friendly or responsive. Marketers have been telling of the rise of mobile for years now, and now 61 per cent of time online in the UK is spent on a mobile. Google prioritises mobile-friendly sites in the SERPs, and for good reason; the user experience is much better for those browsing on their phones.
7. Make sure you’ve set up and are looking at Google Analytics. This lets you see how much traffic is coming to your site through organic search
8. Keep an eye on Google’s changes and updates. It can be overwhelming to try and stay on top of all of them, and you can tie yourself in knots trying, but just aim for an overview.
9. Use some tools to track your progress. There are lots of different tools out there to suit every budget. More sophisticated tools can command a high price tag, but there are plenty of free and entry level tools that will suit a smaller business’s budget.
10. Optimising your website for search is a sustained and consistent effort, not a one hit wonder.
SARAH MUSGROVE: Understand sector behaviour to make most of keywords.