Search en­gine op­ti­mi­sa­tion tips that will get your busi­ness seen

Sarah Mus­grove, from the mar­ket­ing team at Opus En­ergy, on get­ting started with SEO.

Yorkshire Post - Business - - FOCUS ON SMES -

1. Un­der­stand search be­hav­iour for your sec­tor/in­dus­try and choose your key­words and phrases ac­cord­ingly.

2. Cre­ate rel­e­vant and in­ter­est­ing con­tent that is hosted on your site that an­swers ques­tions peo­ple are ask­ing.

3. Build an ac­tive so­cial me­dia pres­ence. So­cial me­dia, par­tic­u­larly Twitter, is good for build­ing your on­line pres­ence as a brand, and this in turn has a pos­i­tive im­pact on SEO.

4. Build good qual­ity links to key pages on your site. Hav­ing great con­tent on your site will en­cour­age other sites to link to it.

5. En­sure each page of your site has great meta data. This tells Google what the page is about, and the meta de­scrip­tion is the text that shows up in the SERPs (Search En­gine Re­sults Pages), so it can also en­cour­age a user to click on your list­ing over a com­peti­tor’s.

6. Your web­site needs to be mo­bile-friendly or re­spon­sive. Mar­keters have been telling of the rise of mo­bile for years now, and now 61 per cent of time on­line in the UK is spent on a mo­bile. Google pri­ori­tises mo­bile-friendly sites in the SERPs, and for good rea­son; the user ex­pe­ri­ence is much bet­ter for those brows­ing on their phones.

7. Make sure you’ve set up and are look­ing at Google An­a­lyt­ics. This lets you see how much traf­fic is com­ing to your site through or­ganic search

8. Keep an eye on Google’s changes and up­dates. It can be over­whelm­ing to try and stay on top of all of them, and you can tie your­self in knots try­ing, but just aim for an over­view.

9. Use some tools to track your progress. There are lots of dif­fer­ent tools out there to suit ev­ery bud­get. More so­phis­ti­cated tools can com­mand a high price tag, but there are plenty of free and en­try level tools that will suit a smaller busi­ness’s bud­get.

10. Op­ti­mis­ing your web­site for search is a sus­tained and con­sis­tent ef­fort, not a one hit won­der.

SARAH MUS­GROVE: Un­der­stand sec­tor be­hav­iour to make most of key­words.

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