Deadly se­ri­ous snack mar­ket­ing

Yorkshire Post - Business - - BUSINESS -

SNACKING BRAND Mug Shot pro­moted its new lim­ited edi­tion flavour – Chipo­tle and Lime Chicken – by bring­ing a taste of Mex­ico to Lon­don on Novem­ber 2, the of­fi­cial date of ‘Day of the Dead’.

Mug Shot, pro­duced by Leeds­based food man­u­fac­turer Syming­ton’s, en­ter­tained Lon­don-based of­fice work­ers, stu­dents, res­i­dents and tourists by ser­e­nad­ing them with tra­di­tional Mex­i­can mu­sic, played by a Mari­achi band that was trans­ported around Lon­don in a branded taxi.

The band had their faces painted in the tra­di­tional ‘Dia De Los Muer­tos’ style.

As well as be­ing spot­ted around the streets of Lon­don, the Mari­achi band en­ter­tained of­fice work­ers at Bauer, Cen­taur and Hearst me­dia and ASOS, plus stu­dents at the Univer­sity Col­lege Lon­don cam­pus.

Mike Ben­ton, head of snacking at Syming­ton’s, said: “Be­ing able to bring our new lim­ited edi­tion flavour to life along­side our Mug Shot taxis that are cur­rently op­er­at­ing in Lon­don has re­ally al­lowed us to cre­ate a fun and mem­o­rable brand ex­pe­ri­ence for Mug Shot, suc­cess­fully bring­ing our proud York­shire brand to the cap­i­tal.”

Newspapers in English

Newspapers from UK

© PressReader. All rights reserved.