Deadly serious snack marketing
SNACKING BRAND Mug Shot promoted its new limited edition flavour – Chipotle and Lime Chicken – by bringing a taste of Mexico to London on November 2, the official date of ‘Day of the Dead’.
Mug Shot, produced by Leedsbased food manufacturer Symington’s, entertained London-based office workers, students, residents and tourists by serenading them with traditional Mexican music, played by a Mariachi band that was transported around London in a branded taxi.
The band had their faces painted in the traditional ‘Dia De Los Muertos’ style.
As well as being spotted around the streets of London, the Mariachi band entertained office workers at Bauer, Centaur and Hearst media and ASOS, plus students at the University College London campus.
Mike Benton, head of snacking at Symington’s, said: “Being able to bring our new limited edition flavour to life alongside our Mug Shot taxis that are currently operating in London has really allowed us to create a fun and memorable brand experience for Mug Shot, successfully bringing our proud Yorkshire brand to the capital.”