Britvic up­grades city bot­tling plant as it launches health­ier life­style cam­paign

Yorkshire Post - Business - - BUSINESS -

SOFT DRINKS com­pany Britvic has re­vamped its bot­tling plant in Leeds as it launches a new sus­tain­abil­ity pro­gramme aimed at en­cour­ag­ing health­ier life­styles.

Britvic launched its A Health­ier Ev­ery­day pro­gramme – a bid to en­cour­age con­sumers to live health­ier life­styles, put more back into com­mu­ni­ties and do more en­vi­ron­men­tally.

Speak­ing to The York­shire Post, Clive Hooper, UK sup­ply chain di­rec­tor at Britvic, said the pro­gramme is “firmly em­bed­ded” in the com­pany’s busi­ness strat­egy. He added that this builds on its ex­ist­ing sus­tain­abil­ity strat­egy.

Mr Hooper said: “In Leeds we’ve in­vested in two new sta­teof-the-art bot­tling lines. Why is this im­por­tant from a sus­tain­abil­ity point of view? It’s im­por­tant be­cause th­ese new lines run much more ef­fi­ciently from an elec­tric­ity point of view.”

The in­vest­ment in Leeds has helped the soft drinks gi­ant take 300 tonnes of plas­tic bot­tle pack­ag­ing out of its UK sup­ply chain over the last year.

Mr Hooper added: “The other thing that we’ve done is we’ve put a new on­site ware­house in Leeds. It’s im­por­tant be­cause in the past we didn’t have enough space to store all the prod­ucts we were mak­ing in Leeds in the city.

“As a re­sult we were hav­ing to ship a lot of that prod­uct down to the Mid­lands and some­times bring it back up. Now with the new ware­house we have enough space to store in Leeds and de­liver it lo­cally to our cus­tomers.”

The sugar tax is a ma­jor talk­ing point in the soft drinks in­dus­try at the mo­ment. The tax is due to come in later this year.

How­ever, Britvic, which has taken out 20 bil­lion calo­ries from its port­fo­lio of drinks through sugar re­duc­tion, says it is well placed ahead of the levy com­ing into force. Mr Hooper said: “We’ve taken all added sugar out of our Fruit Shoot brands. We’ve sig­nif­i­cantly re­duced sugar in all of our other brands and there­fore when the sugar tax comes in in April, we’re in a really good place as a busi­ness. We’ve al­ready done the work.”

Newspapers in English

Newspapers from UK

© PressReader. All rights reserved.