Stop wor­ry­ing about the com­ing year and just get on with things


Yorkshire Post - Business - - FOCUS ON SMES - Charles Brook, part­ner at Pop­ple­ton & Ap­pleby, on top tips for 2018 and be­yond.

1. STOP wor­ry­ing about the im­pact of Brexit. In fact, stop wor­ry­ing at all.

2. Iden­tify the three most sig­nif­i­cant things that could de­rail your busi­ness and over which you have some con­trol. Sense-check this with your peers. Then, plan and im­ple­ment at least one cost-ef­fec­tive strat­egy to deal with each.

3. Give your­self a break. Phys­i­cally and metaphor­i­cally. All work and no play doesn’t just make for a dull life but it grad­u­ally lim­its your out­look.

4. Give your staff and col­leagues a break too. Recog­nise their well-be­ing as much as your own and they will love you for it. Your busi­ness will thrive as every­body will be­come more pro­duc­tive.

5. Talk to your cus­tomers. By all means, do use so­cial and dig­i­tal me­dia to ac­quire feed­back and opin­ion but re­mem­ber that your cus­tomers are hu­man an­i­mals and, no mat­ter how good your prod­uct or ser­vice, peo­ple buy from peo­ple they like.

6. Lis­ten to your cus­tomers. Thank them for their feed­back even if it’s neg­a­tive.

7. Be flex­i­ble and re­spon­sive. When you’re con­fi­dent in what you do it’s easy to be­come com­pla­cent and that’s a short step away from get­ting stuck in po­ten­tially bad habits.

8. As­pire. When was the last time you really chal­lenged your­self? What were the goals that you set when you started out in busi­ness? Which did you achieve? Which did you choose to aban­don? What were your ob­sta­cles or rea­sons for not achiev­ing them? Are they still rel­e­vant? Do you have fresh goals?

9. Share your skills. Time isn’t money but it is valu­able. Shar­ing your skills or knowl­edge could be the most cost-ef­fec­tive and last­ing way of creat­ing valu­able busi­ness and so­cial re­la­tion­ships. You will find your­self the re­cip­i­ent of rec­om­men­da­tions and re­fer­rals of real fi­nan­cial value.

10. Be hon­est. This is noth­ing to do with be­ing right or wrong.

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