Gousto raises fresh funding as it sets a target to supply 400 million meals
MEAL-KIT FIRM Gousto has raised £28.5m in fresh funding as the company aims to use artificial intelligence to further tap the multi-billion market.
The cash was raised from Hargreave Hale, Angel CoFund, MMC Ventures and BGF Ventures, bringing the total amount raised to £56.5m.
Gousto, which was founded in 2012 by Timo Boldt, is also backed by Unilever, which did not participate in the latest funding round.
It currently delivers more than one million meals a month, with prices starting from £2.98, and by 2025 the firm wants to be serving up 400 million meals in the UK.
Mr Boldt said: “Our commitment to technology has seen us create a leading value proposition, driving customer satisfaction levels 56 per cent higher than the UK’s leading supermarket.
“Over the next year, we’ll win even more of the one billion meals eaten in the UK, by prioritising investment in AI and automation to ‘wow’ customers.
“New funding allows us to continue transforming the grocery market and supporting the British economy with the creation of new jobs, with our headcount expected to increase two-fold over the next few years.”