Gousto raises fresh fund­ing as it sets a tar­get to sup­ply 400 mil­lion meals

Yorkshire Post - Business - - BUSINESS -

MEAL-KIT FIRM Gousto has raised £28.5m in fresh fund­ing as the com­pany aims to use ar­ti­fi­cial in­tel­li­gence to fur­ther tap the multi-bil­lion mar­ket.

The cash was raised from Har­g­reave Hale, An­gel CoFund, MMC Ven­tures and BGF Ven­tures, bring­ing the to­tal amount raised to £56.5m.

Gousto, which was founded in 2012 by Timo Boldt, is also backed by Unilever, which did not par­tic­i­pate in the lat­est fund­ing round.

It cur­rently de­liv­ers more than one mil­lion meals a month, with prices start­ing from £2.98, and by 2025 the firm wants to be serv­ing up 400 mil­lion meals in the UK.

Mr Boldt said: “Our com­mit­ment to tech­nol­ogy has seen us cre­ate a lead­ing value propo­si­tion, driv­ing cus­tomer sat­is­fac­tion lev­els 56 per cent higher than the UK’s lead­ing su­per­mar­ket.

“Over the next year, we’ll win even more of the one bil­lion meals eaten in the UK, by pri­ori­tis­ing in­vest­ment in AI and au­to­ma­tion to ‘wow’ cus­tomers.

“New fund­ing al­lows us to con­tinue trans­form­ing the gro­cery mar­ket and sup­port­ing the Bri­tish econ­omy with the cre­ation of new jobs, with our head­count ex­pected to in­crease two-fold over the next few years.”

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