Dig­i­tal agency di­rec­tor is fu­eled by a de­sire for the mo­tor­ing fast lane

A love of all things petrol pow­ered started Behrooz very early for Saeed, di­rec­tor at cre­ative dig­i­tal agency, Tall.

Yorkshire Post - Business - - BUSINESS / FEATURES -

Other than my fam­ily, of course, I would have to say cars, mo­tor­sport and gen­er­ally any­thing pow­ered by petrol is my pas­sion. The at­trac­tion is a com­bi­na­tion of de­sign, engi­neer­ing, smell, ex­hil­a­ra­tion and adren­a­line.

I re­mem­ber be­ing fas­ci­nated by cars from a very young age, sit­ting in my grandad’s car for hours on end pre­tend­ing I was driv­ing. I would flash the lights to let peo­ple go and in­di­cate to turn left and right. I had washed his car so many times it had faded the paint­work.

He recog­nised my pas­sion and kindly bought me a pedal kart. I used to drive it around the house all the time do­ing three­p­oint turns and par­al­lel park­ing – I was only four.I was lucky that even though I was never re­ally in­tro­duced to mo­tor­sport by some­one I knew, my fam­ily cer­tainly never dis­cour­aged it. When­ever we were driv­ing in the dark we used to play a game – the chal­lenge was to name the brand and model of a car ei­ther from its front or rear lights. I’m even pretty good at that game now to be fair.

I hon­estly be­lieve that sub­lim­i­nally and even from a very young age there was a deep-down in­ter­est in cars from a de­sign an­gle. Let’s face it, there are some pretty de­sir­able cars out there and it is the de­tail I have al­ways been in­ter­ested in.

I would say that my favourite car has to be the Fer­rari LaFer­rari. Es­sen­tially, it is a road le­gal For­mula One car, so as you can imag­ine the per­for­mance is un­be­liev­able. I’m proud that this pas­sion of mine has taken me over­seas. I’ve been to nu­mer­ous car re­lated events: Bri­tish Grand Prix, Bel­gian Grand Prix, Bri­tish Mo­tor GP, Good­wood Fes­ti­val of Speed, Clas­sics Racing at Por­ti­mao race cir­cuit in Port­gual and, of course, the Nür­bur­gring. I’ve been to most of the well-known race cir­cuits in the UK and I’ve even rid­den a mo­tor­bike around Don­ning­ton Park.

Years back I pro­duced a web­site for a team that raced in the Bri­tish GT as part of a spon­sor­ship deal. It was fan­tas­tic to be able to use my skills to work on some­thing that I am most in­ter­ested in.

Other than me driv­ing to work ev­ery day, un­for­tu­nately mo­tor­sport doesn’t play a mas­sive role in my work. I would love to be given the op­por­tu­nity to work with an au­to­mo­tive brand, that would be a dream come true.

We’ve been work­ing on some re­ally ex­cit­ing projects where we cre­ate ma­noeu­vrable 3D mod­els demon­strat­ing how the ma­chines work. To be able to cre­ate some­thing like this for a race-car would be awe­some.

REVVING UP:Behrooz Saeed spec­tat­ing at one of his beloved mo­tor­ing events.

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