LEADING WAY IN SALES GROWTH
■ Morrisons’ share price has leapt 20 per cent over the past six months as it steams ahead, focusing on the small details and relentlessly cutting prices.
■ In the latest Kantar Worldpanel statistics covering the 12 weeks to August 12, Morrisons regained its position as the fastest growing of the big four supermarkets with sales rising 2.7 per cent. The Bradford-based grocer gained 231,000 new shoppers, of which 66 per cent were among the more affluent bracket.
■ Morrisons has worked hard to make its stores vibrant and attractive with its unique Market Street layout.