Sneak fash­ion Preview

Yorkshire Post - Business - - FRONT PAGE -

Fash­ion chain Superdry is to launch Superdry Preview, which it de­scribes as “dis­rup­tive fast­fash­ion” ranges de­signed to cap­ture a younger, more fash­ion-driven cus­tomer.

The limited edi­tion Preview col­lec­tions will go from de­sign to de­liv­ery in just six weeks and will be avail­able both on­line and in key stores. Each cap­sule launch will be sup­ported by an in­te­grated so­cial me­dia cam­paign tar­geted di­rectly at 16 to 24-year-olds.

Superdry’s in-house de­sign teams have cre­ated the new col­lec­tions, build­ing on the firm’s her­itage of qual­ity and dis­tinc­tive de­sign de­tail.

Newspapers in English

Newspapers from UK

© PressReader. All rights reserved.