Sneak fashion Preview
Fashion chain Superdry is to launch Superdry Preview, which it describes as “disruptive fastfashion” ranges designed to capture a younger, more fashion-driven customer.
The limited edition Preview collections will go from design to delivery in just six weeks and will be available both online and in key stores. Each capsule launch will be supported by an integrated social media campaign targeted directly at 16 to 24-year-olds.
Superdry’s in-house design teams have created the new collections, building on the firm’s heritage of quality and distinctive design detail.