Yorkshire Post - Business - - BUSINESS / NEWS -

Superdry: Fash­ion chain Superdry is one of the high street’s gen­uine suc­cess sto­ries but it is not rest­ing on its lau­rels. In has an­nounced the launch of its Superdry Preview range which it de­scribes as “dis­rup­tive fast-fash­ion”. The clothes will go from de­sign to de­liv­ery in just six weeks and are tar­geted di­rectly at 16 to 24-yearolds. The firm has also brought in for­mer Tommy Hil­figer global head of wom­enswear, Brigitte Danielmeyer, to the new role of chief prod­uct of­fi­cer.

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