CONTINUING THE COLLABORATIONS
■ The collective of creative agencies have also penned a ‘love letter’ to Channel 4, outlining the positive impact Leeds’s bid has had so far.
■ This collaboration is a continuation of a trend, according to Stuart Clarke, director of Leeds Digital festival.
■ He said: “This year’s Leeds Digital Festival had 170 events, which was more than San Francisco, and it showed the depth of collaboration within the digital sector in the city. The ‘All in. Leeds’ campaign is a continuation of that collaboration and will hopefully show Channel 4 how important their move to Leeds would be for the digital community.
■ “Our digital companies and agencies work with brands all around the UK and the world, and we’re starting to get the word out about the strength of our digital offering; having Channel 4 move to Leeds would accelerate the message we’re a vibrant, modern digital city.”