Yorkshire Post - Business - - BUSINESS / NEWS -

■ The col­lec­tive of cre­ative agen­cies have also penned a ‘love let­ter’ to Chan­nel 4, out­lin­ing the pos­i­tive im­pact Leeds’s bid has had so far.

■ This col­lab­o­ra­tion is a con­tin­u­a­tion of a trend, ac­cord­ing to Stu­art Clarke, di­rec­tor of Leeds Dig­i­tal fes­ti­val.

■ He said: “This year’s Leeds Dig­i­tal Fes­ti­val had 170 events, which was more than San Fran­cisco, and it showed the depth of col­lab­o­ra­tion within the dig­i­tal sec­tor in the city. The ‘All in. Leeds’ cam­paign is a con­tin­u­a­tion of that col­lab­o­ra­tion and will hope­fully show Chan­nel 4 how im­por­tant their move to Leeds would be for the dig­i­tal com­mu­nity.

■ “Our dig­i­tal com­pa­nies and agen­cies work with brands all around the UK and the world, and we’re start­ing to get the word out about the strength of our dig­i­tal of­fer­ing; hav­ing Chan­nel 4 move to Leeds would ac­cel­er­ate the mes­sage we’re a vi­brant, modern dig­i­tal city.”

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