Ex­change has a thirst for Kom­bucha

Yorkshire Post - Business - - BUSINESS / NEWS -

A healthy drink brand brewed in Heb­den Bridge has been listed by an­other York­shire busi­ness that spe­cialises in pro­mot­ing up and com­ing Bri­tish prod­ucts to re­tail­ers.

The Great Bri­tish Ex­change, which is based in Har­ro­gate, has listed Equinox Kom­bucha on its trade mar­ket­place which is used by re­tail buy­ers across the coun­try.

The or­ganic and ve­gan drink is mar­keted as a healthy al­ter­na­tive to sparkling soft drinks.

Joe Kid­der, of Equinox Kom­bucha, said the deal with The Great Bri­tish Ex­change would make it eas­ier for in­de­pen­dent re­tail­ers around the coun­try to stock the prod­uct.

“The deal with The GBE has the po­ten­tial to cat­a­pult us into new parts of the UK and bring the kom­bucha ex­pe­ri­ence to more peo­ple,” he said.

Matt Hopkins, man­ag­ing di­rec­tor of The Great Bri­tish Ex­change, said: “The kom­bucha mar­ket is grow­ing as con­sumers turn their backs on sugar filled spark­ing soft drinks and their diet al­ter­na­tives.”

Equinox was started in 2012 by a group of school friends who had dis­cov­ered the drink when back­pack­ing in Asia and de­cided to brew their own at home.

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