Evoque success goes round the clock
ONCE it made Ford Escorts and Jaguar X-Types, but this week what is now a Land Rover factory at Halewood, Liverpool, went on to 24-hour production for the first time since it opened 50 years ago.
The 4,500 employees have gone on to round the click production to meet demand for the Range Rover Evoque, the luxury development of the Land Rover Freelander, also made at Halewood.
Evoque, sold as a five-door and a three-door “coupe” from £28,695 to £40,995, has been a raging success across the world.
Since its launch last July, 88,000 have been sold in more than 170 markets.
Its racy styling and high quality feel have brought new customers – and many are buying the even racier, though less practical coupe for which Land Rover charges an additional £1,000 over the roomier five-door.
The company took on an extra 1,000 workers to increase production for the Evoque, which has been festooned with awards – more than 120 to date.
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