Evoque suc­cess goes round the clock

Yorkshire Post - Motoring - - NEWS -

ONCE it made Ford Es­corts and Jaguar X-Types, but this week what is now a Land Rover fac­tory at Hale­wood, Liver­pool, went on to 24-hour pro­duc­tion for the first time since it opened 50 years ago.

The 4,500 em­ploy­ees have gone on to round the click pro­duc­tion to meet de­mand for the Range Rover Evoque, the lux­ury de­vel­op­ment of the Land Rover Free­lander, also made at Hale­wood.

Evoque, sold as a five-door and a three-door “coupe” from £28,695 to £40,995, has been a rag­ing suc­cess across the world.

Since its launch last July, 88,000 have been sold in more than 170 mar­kets.

Its racy styling and high qual­ity feel have brought new cus­tomers – and many are buy­ing the even racier, though less prac­ti­cal coupe for which Land Rover charges an ad­di­tional £1,000 over the roomier five-door.

The com­pany took on an ex­tra 1,000 work­ers to in­crease pro­duc­tion for the Evoque, which has been fes­tooned with awards – more than 120 to date.

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