Search is on for would-be stars of the race track

Yorkshire Post - Motoring - - NEWS - Carmel Ste­wart

PER­FOR­MANCE car brand Abarth is call­ing all would-be track stars, af­ter launch­ing Make It Your Race, the novice rac­ing driver pro­gramme, for the sec­ond con­sec­u­tive year.

The tele­vised chal­lenge, the only so­cial tal­ent show ded­i­cated to rookie driv­ers, of­fi­cially launches with a Europewide call to find as­pir­ing rac­ers from across ten coun­tries, in­clud­ing the UK.

Last year the se­ries at­tracted more than 30,000 ap­pli­cants from six coun­tries, and this year it’s ex­pected to be even big­ger as Make It Your Race opens up to look for de­sign­ers, blog­gers and pad­dock girls.

Start­ing with on-line In­ter­net ap­pli­ca­tions, par­tic­i­pants can progress through a num­ber of qual­i­fi­ca­tion stages un­til fi­nally four suc­cess­ful can­di­dates per coun­try are in­vited to a ‘Boot Camp’ which will be held in Italy and from here seven fi­nal­ists will be se­lected.

Th­ese seven fi­nal­ists will go on to race each other in a show­down fi­nal which will take place as part of the Tro­feo Abarth race se­ries.

The race will pro­vide them with the op­por­tu­nity to drive the leg­endary Monza cir­cuit in Italy.

It’s a long jour­ney from ap­pli­ca­tion to fi­nal race but the temp­ta­tion is strong and the op­por­tu­nity to prove their tal­ents will be well rewarded – a new Abarth 500 is the prize on of­fer for the top per­former. The ini­tial regis­tra­tion process runs up un­til July 15, 2013.

“This was a hugely suc­cess­ful Euro­pean pro­gramme last year which was well­sup­ported by rookie driv­ers from the UK,” says Ivan Gib­son, head of Abarth UK. “As it’s based around so­cial me­dia – ini­tial ap­pli­ca­tions come via the in­ter­net – we’re sure MIYR will help to fur­ther in­crease Abarth’s thriv­ing fan base.

“Even peo­ple who don’t want to take part in the events will be able to fol­low the for­tunes of the driv­ers that are in it. And you can’t ar­gue with the chance to race at Monza and per­haps drive away in a new Abarth 500 too.”

This year MIYR in­cludes other com­pe­ti­tion strands to com­ple­ment the driv­ing con­test:

De­sign (de­sign the liv­ery of the UK rac­ing car), Sto­ry­telling (be­come the se­ries’ of­fi­cial blog­ger), Pad­dock Girl (be an of­fi­cial mem­ber of the grid crew) and, for the Abarth dealer net­work, Me­chan­ics (be­come a MIYR me­chanic in the pit lane of Monza).

Abarth’s cur­rent line-up com­prises of the racy Abarth 500, stylish open-top Abarth 500C, high-per­for­mance 595 Turismo and 595 Com­pe­tizione ver­sions, the sport­ing Abarth Punto Evo and Abarth Punto Evo Su­pers­port. Prices range from £14,205 for the Abarth 500 to £20,705.00 for the Abarth 595C Com­pe­tizione.

FAST LANE: The Abarth 500, above, Be­low: Last year’s

fi­nal.

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