Audi shows off softop that’s pretty as a pic­ture

Yorkshire Post - Motoring - - FRONT PAGE - Fred­eric Manby

HERE’S a nice pic­ture from Audi of its RS5 cabri­o­let. Yes, they do tend to crowd your mir­ror but the Ger­man brand de­serves re­spect for what it has achieved. The pic­ture was one of sev­eral com­mis­sioned to make the most, or best, of the darker nights. The pho­to­graphic tech­nique is known as “light paint­ing”, in which ex­po­sures are made by mov­ing a hand-held light source or cam­era to se­lec­tively il­lu­mi­nate parts of the car or to cre­ate light trails around it. Yes, you can try it at home. It s safe. The four-ring mar­que now com­fort­ably out­sells any other pre­mium brand in the UK, not bad for what was once a re-bod­ied Volk­swa­gen – or per­haps that’s why. It has not come with­out hard work, de­cent cars, and smart mar­ket­ing, in­clud­ing the in­dus­try’s most mem­o­rable slo­gan “vor­sprung durch tech­nik”. Col­lo­qui­ally, get­ting ahead by be­ing clever.

To re­main true to VDT, the In­gol­stadt brand will spend

mainly in prod­uct de­vel­op­ment, be­tween now and 2015. The cur­rent port­fo­lio ex­tends to 47 mod­els, boosted by re­cent ad­di­tions in­clud­ing the all- new A3 Sa­loon, the RS Q3 and the RS 7 Sport­back. The RS Q3 is re­viewed in­side to­day. On the cir­cuit, Audi has had 11 wins at Le Mans, one of the tough­est 24-hour races, with wins by hy­brid diesel mod­els in 2012 and 2013.

IN THE FRAME: The light paint­ing of an Audi RS 5 Cabri­o­let.

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