Audi shows off softop that’s pretty as a picture
HERE’S a nice picture from Audi of its RS5 cabriolet. Yes, they do tend to crowd your mirror but the German brand deserves respect for what it has achieved. The picture was one of several commissioned to make the most, or best, of the darker nights. The photographic technique is known as “light painting”, in which exposures are made by moving a hand-held light source or camera to selectively illuminate parts of the car or to create light trails around it. Yes, you can try it at home. It s safe. The four-ring marque now comfortably outsells any other premium brand in the UK, not bad for what was once a re-bodied Volkswagen – or perhaps that’s why. It has not come without hard work, decent cars, and smart marketing, including the industry’s most memorable slogan “vorsprung durch technik”. Colloquially, getting ahead by being clever.
To remain true to VDT, the Ingolstadt brand will spend
mainly in product development, between now and 2015. The current portfolio extends to 47 models, boosted by recent additions including the all- new A3 Saloon, the RS Q3 and the RS 7 Sportback. The RS Q3 is reviewed inside today. On the circuit, Audi has had 11 wins at Le Mans, one of the toughest 24-hour races, with wins by hybrid diesel models in 2012 and 2013.
IN THE FRAME: The light painting of an Audi RS 5 Cabriolet.